For this assignment, you are the Director of Marketing for Allied Sanitation Company that wants to produce, market, and distribute their new, innovative sanitation product globally. You are charged with creating successful promotional strategies to get the word about this product out to the international marketplace. Explain what a promotional strategy is and the types of strategies. Differentiate between the push and pull promotional strategies. Explain the factors that determine whether the “push” or the “pull” strategy is appropriate in a specific marketing environment.
Always follow APA guidelines, provide a cover page, table of contents, and a reference page.
Running Head: ASC ASC4 ALLIED SANITATION COMPANY Table of Contents Advantages of Export of Innovative Sanitation Product3 References5 Advantages of Export of Innovative Sanitation Product Exporting innovative sanitation products is extremely important. There are a number of advantages that are associated with the process of exporting. The different advantages of exporting the innovative sanitation product will be discussed in the following sections of the essay. At the very outset, it is important to identify the current societal trend of the global condition. That is to say, it is important to understand the emergency condition that has been brought about by the global pandemic of covid 19. As a result of the pandemic, there has been an extremely increasing rise in the use of sanitation products such as hand sanitizers, floor sanitizers and so on. Therefore, it can be easily understood that there is an extremely high demand for sanitization products all over the world. Therefore, according to Xieand Li (2018), the companies which sell and produce sanitation products will be catering to the customers which will have an extremely high demand for their products. Due to the extremely high demand of their products, the sales of the innovative sanitation product will increase to a great extent. In this social as well as global context, if the company decides to cater to the demand of the increasing number of customers, their sales as well as profit margins will increase rapidly. If Allied Sanitation Company decides to export its innovative sanitation products outside the United States, the customer base of the company will increase to a great extent. As a result of this, even if the sales in the home country falters, it will not affect the sales in the target country. Therefore, the company will continue to grow and develop to its complete potential thereby, resulting in expanding the business. Expansion in the business will also in a way, suggest that the research and development of the organisation will also increase to a great extent. As a result of this, the organisation will make better products that will cater to its customers in a much better way (Paul & Lee, 2019). Improved research and development team will also ensure the growth and proliferation of the business, thereby increasing the sales of the same, as customers will tend to trust the company more. With the improvement of the research and development team, other products can be made which will be able to attract more customers to the company. The significant expansion of the market in different countries for the purpose of export, will make the company less dependent on any particular country. As a result of this, the company will become more self-sustaining as well as independent. In addition to that, greater production will also ensure that the company gets access to greater economies as well as is able to unlock improved sales as well as profit margins. Growth of business will also increase the range of employment. As a result of this, the company will be able to generate improved records of corporate social responsibility. According to Lee, Kim and Lee (2020), improved records of corporate social responsibility will ensure that the company will receive better reputation in the society, thereby earning more trust and loyalty from the customers as well as the other stakeholders. References Lee, J., Kim, C. B., & Lee, D. J. (2020). Effects of Market Diversity on Performance of Exporting Companies: An Inverted U-shaped Relationship. Journal of Korea Trade, 24(8), 121-132. Paul, J., & Lee, H. (2019). Exporting to Korea. In Doing Business in Korea (pp. 81-96). Routledge. Xie, Z., & Li, J. (2018). Exporting and innovating among emerging market firms: The moderating role of institutional development. Journal of International Business Studies, 49(2), 222-245.