Answer To: HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION Assessment Task 2 – Tutorial Questions Unit Code:...
Arunavo answered on Jun 13 2021
BUSINESS COMMUNICATION
HC1021
INTERPERSONAL AND E-COMMUNICATION
Table of Contents
Week 7 Tutorial 6 3
Week 8 Tutorial 7 3
a) 3
b) 3
Week 9 Tutorial 8 4
a) 4
b) 4
Week 10 Tutorial 9 4
a) 4
b) 4
Week 11 Tutorial 10 5
a) 5
b) 5
References 6
Week 7 Tutorial 6
In an organisation, there occur certain situations, when the delivery of the bad news needs to be given. The news are basically the decision that are not being agreed upon and that need to be communicated through a proper channel. Richter et al. (2016) have discussed that while delivering a bad news certain goals need to be followed such as being clear and concise in the communication, helping the receiver in understanding the message, maintaining trust with the message, avoidance of any kind of legal liability, maintenance of relationship and many more points that need to be considered. The methods of communication can be used is by directly speaking with the necessary person, sending e-mail with the word of disagreement, however maintain all the professional aspect as that e-mail might not pose as a harassment and lastly through sending memo the communication can be made with respect to the message that need to be delivered and that to in a formal manner.
Week 8 Tutorial 7
a)
An effective sales message is the better way to communicate and persuade the customers for the purchase. Roma, Panniello and Nigro (2019) have discussed that at first the need of the customer has to be identified. Then based on the need the product that will fulfil the need of the customer need to be presented and that need to be competitively priced with respect to the other competitor products. With the emphasis on the central selling point the superiority of the product, the favourable pricing and the fast delivery along with the service will justify the pricing strategy and that will attract the customer.
b)
Handbag is one of the exciting fashion items which will attract the customers. Vu (2019) has discussed that for an attractive marketing strategy for any brand new launch especially the fashion label bag an ideal message is important. At first the identification of the target customer is necessary as the range is of premium category and that need specialised segment of the customers. A proper customer segmentation will help to get in touch with the required customer. Secondly the place of...