i am choosing company called: " Linfox "A limit of 2000 words overall (plus or minus 10%) is to be strictly observed.
Your report must include formal title page and Holmes assignment coversheet. Ideally the report will be presented in Arial 12pt font with 1.5 lines spacing.Students must also show adequate evidence of additional research with about 10 – 15 academic reference sources provided.
HOLMES INSTITUTE ___________________________________________________________________________________________________ HI2011 International and Global Business HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION UNIT OUTLINE HI2011 – INTERNATIONAL AND GLOBAL BUSINESS 2018 Holmes Institute is committed to providing the highest quality education in a dynamic, student-centred learning environment. Holmes Institute fosters in its students rational thought, intellectual integrity and social responsibility. www.holmes.edu.au http://www.holmes.edu.au/ ___________________________________________________________________________________________________ HI2011 International and Global Business FACULTY OF HIGHER EDUCATION Holmes Institute Faculty of Higher Education offers business, creativity and ICT courses that combine discipline- based excellence with practical application. The faculty operates on campuses in Melbourne, Sydney, Brisbane and Hong Kong. The faculty offers a Bachelor of Business, Bachelor of Professional Accounting, Bachelor of Fashion Business, Bachelor of Information Systems, Graduate Diploma in Business, Master of Business Administration and a Master of Professional Accounting. Details about the members of the faculty can be found on the homepage of the Faculty of Higher Education at www.holmes.edu.au/pages/schools-and-faculties. HOLMES INSTITUTE DEGREE PROGRAMS At Holmes Institute, the degree programs offer domestic and international students the opportunity to study a set of contemporary subjects in the field of business, creativity and ICT. These units prepare students for the challenges in business environments of the 21st century. These programs emphasize the global and cross- cultural dimensions of business. Teaching utilizes a combination of delivery methods and includes critical analysis and case study methods. A combination of exams, case studies and company analysis are used in assessment. The degree programs of Holmes Institute focus on the following: Critical and Creative Thinking Communication Cooperation and Teamwork Digital Literacy International Perspective Knowledge and Lifelong Learning Social Responsibility and Community Engagement UNIT OVERVIEW & RATIONALE Welcome from the Unit Coordinator, Dr Stephen Akpa It is a commonly accepted view amongst managers that businesses can no longer operate within local boundaries but must increasingly look to compete in international, and even global markets. It is, however, a paradox of international business that many multi-national enterprises (MNEs) which are the agents of international business, largely operate within their home markets in the North American, European Union and Asia Pacific regions. HI2011, International and Global Business is designed to provide students with a detailed understanding and awareness of the key business concepts, topics, cases and strategies that international managers must consider in order to effectively manage business across borders. It also examines business from the viewpoint of the ‘global management mindset’ and helps students consider the key issues, challenges and opportunities that arise from international expansion into foreign markets. At the end of this unit it is expected that students will have a greater understanding of ‘management’ from an international perspective, and be able to identify the key influences that lead to successful growth and expansion across regions. HI2011 International and Global Business 3 SUBJECT OBJECTIVES & LEARNING OUTCOMES On completing this unit the students will have the ability to: 1. Analyse, evaluate and discuss theoretical and practical knowledge of global business strategy, in the context of Political, Economic, Social, Technological, Environmental and Legal issues. 2. Discuss how major financial institutions contribute to global business. 3. Analyse, evaluate and discuss theoretical and practical knowledge of international market entry options. Knowledge Graduates will be able to analyse, evaluate and discuss theoretical and practical knowledge of global business strategy, in the context of Political, Economic, Social, Technological, Environmental and Legal issues. Graduates will be able to discuss how major financial institutions contribute to global business. Graduates will be able to, Analyse, evaluate and discuss theoretical and practical knowledge of international market entry options. Skills Graduates will be able to, work with others to develop, evaluate and communicate international market entry options. Application of knowledge and skills Graduates will be able to, apply theoretical and practical knowledge of International Business in the diagnosis of organizational challenges and opportunities, and the formulation of appropriate strategies. Students will demonstrate research skills, showing initiative in consulting the academic literature and integrating fresh ideas into the discourse in preparation for life-long learning. Students will demonstrate the capacity to write persuasive reports containing sound recommendations, in preparation for their career in business. UNIT ADMINISTRATION Awards Duration Core/Elective Subject weight BBus, BPA 1 semester Elective 3 credit points Mode of delivery On campus Recommended Prerequisites None Workload Students are expected to attend all classes Delivery 2 hrs of lectures and 1 hr tutorial or equivalent Independent study 8 hrs HI2011 International and Global Business 4 CONTACT DETAILS Subject Coordinator Dr Stephen Akpa
[email protected] Students please note: Holmes Institute provides each student with a Holmes webmail. Faculty and Administrative staff can only communicate with you using your Holmes Institute mail address. Emails from private and/or business email accounts cannot be used and may not be answered. STUDENT ASSESSMENT OVERVIEW ASSESSMENT TYPE DUE DATE WEIGHT LEARNING OUTCOMES Individual Assignment Market Entry Strategy Week 6 20% 1 & 3 Group Assignment Banking International Expansion Report Week 10 20% 1,2 & 3 Group Presentation Weeks 10 & 11 10% 1,2 & 3 Final Examination EXAM WEEK 50% 1, 2 & 3 Business Presentations You are expected to arrive for any presentation ahead of time. If you are late for your presentation, you may not be eligible to present and may not receive any marks. Where a business presentation involves a group, it is expected that all group members are present. Unless your lecturer advises otherwise, students are expected to dress in business attire. Class Tests For subjects for which a class test is part of the assessments, you need to follow the instructions by your lecturer to confirm any material allowed in the class test. You also need to follow any relevant announcement on Blackboard that confirm the date/time and venue of the class test. Please note that for some units the test may be held online. Where applicable, your lecturer will provide you with further details. Please note that for some units the test may be held online. Where applicable, your lecturer will provide you with further details. Final Examinations Each trimester concludes with the final examinations that are held during a designated examination period. You are expected to be present for the final examinations, which are held during Examination Week, the exact dates/times and venues are announced via your Blackboard. For each subject you will be allocated a designated seat in one of the examination venues. Your examination venue and seat will be confirmed by the end the teaching period of each trimester via your Blackboard. HI2011 International and Global Business 5 STUDENT ASSESSMENT DETAILS Item Due date Weighting Length Assignment 1 – Market Entry Strategic Report As individuals, students are required to select an Australian company as the basis of a case study. Once the company has been approved by your lecturer you will be required to prepare a detailed strategic report to management that analyses the macro-environmental, geopolitical risks and opportunities, as well as overall market attractiveness of entry of this company into BOTH a specific European AND Asian market. Ideally your report will contain: • An Executive Summary • A brief introduction of the selected company • Identification of the TWO countries selected for market entry (one European and one Asian) • For each of the TWO countries provide a detailed analysis of: • The current macro-environmental and geo-political forces impacting that country. • Development of each country’s trade and business policy. • An assessment of the potential dangers, risks and opportunities in the current or short term policies of each country. • Conclusion – After evaluating both countries students must make a recommendation of which one is most suited for market entry, along with your reasons and justifications of why. A limit of 2000 words overall (plus or minus 10%) is to be strictly observed. Your report must include formal title page and Holmes assignment coversheet. Ideally the report will be presented in Arial 12pt font with 1.5 lines spacing. When complete students must submit ONLY an electronic copy Blackboard via Safe Assign (Self Check) and final submission links by the due date. The percentage matching on Safe Assign is expected to be less than 20%. Students must also show adequate evidence of additional research with about 10 – 15 academic reference sources provided. Friday 11:59PM Week 6 20% 2000 words HI2011 International and Global Business 6 Assessment Criteria: • Report structure, format, presentation, excellence (3 marks) • Application of Knowledge and course concepts (4 marks) • Critical analysis and research demonstrated in country assessment (6 marks) • Overall conclusion and strength of arguments/ recommendations (4 marks) • Research quality and referencing (3 marks) TOTAL WEIGHTING: 20% Assignment 2 – Group International Expansion Report and Presentation You have been asked by the CEO of a major Australian Bank to advise them on their strategy formulation for International expansion. The Bank has developed a reputable brand in the Australian and New Zealand markets and is now looking for suitable acquisitions and strategic partnerships in foreign markets in order to grow their business. The markets that they are currently assessing for entry are France, Brazil and Korea. You are required to assess the attractiveness