Instructions You are required to prepare a 5-minute presentation identifying aspects of a specific type of exemplary business presentation such as sales pitches, progress reports, business proposals...

Slide 1
BUSINESS PROPOSAL
AS
BUSINESS COMMUNICATION
Introduction
    The important of communication methods in business is very high, as it brings the products and services, which act as the commodities, to potential buyers and encourages the shareholders to invest in the business to make it productive, effective and prone to growth.
The important of communication methods in business is very high, as it brings the products and services, which act as the commodities, to potential buyers and encourages the shareholders to invest in the business to make it productive, effective and prone to growth. Business proposal is a type of business communication, in which facts, prospects and potentials of a business idea is presented in a lucrative manner to cater the interest of the potential buyers and investors of the marketed commodity in offer. The current discussion tends to explore the dynamics of business proposal as an effective business communication, dedicated to business success.
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Outlook of a Business Proposal
A business proposal first puts forward
Over Letter and Cover Page
Executive Summary
Table of Contents
Introduction
Presentation of the Business Offering and Risk
Details of Solution for Risk
Company Potentials
Schedule
Cost
A business proposal carries many similar aspects of a business report; however, due to the difference in intended outcomes, there are certain structural differences. A business proposal first puts forward, as stated by Wayland (2019), a cover letter and a cover page, for the sake of creating a concrete formal atmosphere in front of the audience in front of whom the project is presented. Next, an executive summary is presented, in order to give the audience a brief idea about their presented business proposal. Then there comes a table of contents, which gives the list of all the contents of the business proposal. After the introductory part is over, an overview of the business offering, its problems and intended outcomes are described with factual details and calculative assumptions to make them appear promising. The business proposal them presents potential risks and the effective solutions that have been formulated to tackle the issues, with the aim to please the nerves of the investors or potential buyers. In the concluding section, the business organisation’s qualities, schedules and the costs are revealed. Most of the business types have their respective business proposal types, however, as mentioned by Williams (2018), every business organisation aims to cater support from their potential buyers and investors therefore, they only provide details that have positive outlook and retains a fixed structure.
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Characteristics of Effective Business Proposal
Comprehensiveness
Engaging
Concrete
Description of Benefits and Risks
Inclusion of Samples
Long Term Benefit Potential
    Although each business organisation customise their preferred format for business proposals, effective business proposals have the following characteristics
Comprehensiveness
    The content of the proposal must be handed out in simple vocabulary and laid out in a way that must make sense to the audience. As opined by Rajaram and Singh (2018), the easier the proposal is to understand, the greater the chance of the recommendations being acted upon at the end of the proposal.
Engaging
    The primary aim of the proposal is to convey information to the audience. The business proposal must be engaging and the common...