Integrate real world examples and textbook concepts in a manner consistent with each WRITING assignment instructions below. Because you will be mapping textbook concepts on to real-world situations, you must cite our textbook and at least one of the assigned readings (e.g, from HBR) for your original post (i.e., include an APA format in-text citation and then, at the bottom of your paper, list your references, also in APA format).
CHAPTER ONE AND TWO
Purpose: To discuss Vision, Mission and the Strategic Inflection Point of COVID-19.
Assignment: Write 2-PAGE analysis of the following – How has the strategic inflection point of COVID-19 affected the vision and mission of your organization? Is your organization unaffected by the global pandemic, or has your organization had to fundamentally re-examine its mission, vision and strategic goals? At the extreme, has the global crisis pushed your organization into survival mode? Can you see any light at the end of the tunnel for your organization? What do you think the mission, vision and strategic goals of your organization will look like five years from now?
Required materials to include and cite when you discuss these questions include Chapters One and Two in the Essentials of Strategic Management Textbook (Gamble, 2021) and EITHER the Harvard Business Review article “6 Reasons Your Strategy Isn’t Working” (Beer, 2020) OR “How Businesses Have Successfully Pivoted During the Pandemic.” (Guillen, 2020), or both.
It is important that you refer back to this unit's assigned readings and cite them appropriately.
References
Beer, M. (2020, June 22). “6 Reasons Your Strategy Isn’t Working.” Harvard Business Review. Retrieved at hbr.org.
Gamble, J., Peteraf, M., & Thompson, A. (2021). Essentials of Strategic Management, 7th Edition. NY, NY: McGraw-Hill.
Guillen, M. (2020, July 7). “How Businesses Have Successfully Pivoted During the Pandemic.” Harvard Business Review. Retrieved at hbr.org.