Intent:Examine and document the process for one of the services cases studies provided. Redesign the service and discuss the impacts on process execution, orchestration, and choreography. Discuss the business process compliance monitoring and resolution issues.
Task:Service organisations operate in a process-environment for creating value, but often don’t recognise the underlying process flows in terms of throughput (capacity), queue build-up, and process flow time (responsiveness). As such service value management and the understanding of service processes and associated dynamics has lately become a strategic driver for developing and/or maintaining a sustainable competitive edge triggered via collaborative arrangements such as the service value networks. The area of services science and service value networks enabled by collaboration and deployment of emerging technologies is very rapidly evolving, and students need to expose themselves to the latest developments in this field.
In this context, an HBR cases (Max of 4-5 students per case will be allocated, adjusted to 5-6 in a group based on enrolments).
As a basic requirement you will provide a mapping of the existing service offering, the open service eco-system, the Service Strategy triad dimensions, as well as design the service value network to demonstrate your practical understanding of the service offering in question. You will also identify value creation, human capital resource requirements, and associated customer experiences through selection and application of appropriate approaches/tools such as the strategy triad, the business model canvas, and customer journey maps, and designing blueprints of services for ensuring sustainable service business operations. You are expected to use three approaches/tools at a minimum. As part of this you will evaluate, synthesise, analyse and discuss the service organisations value network and its service offering and propose a solution to the problem identified in the case study through demonstrating the impacts on process execution, orchestration and choreography. In this analyses please note any changes that may have occurred in the past 5 years of the business operation for the respective case study, eg. deployment of new technology to deliver services such as IoT, cloud computing, big data for analytical and predictive analysis, adoption of new business model, transforming to online services from traditional services etc need to be taken into consideration where possible. Your recommended solution should take a systemic approach demonstrated through the use of the business model canvas tool.
Subsequently, you will map the underlying service processes using relevant process mapping techniques eg blue printing, learnt demonstrating how technology has enabled the new service offering at various touch points of interaction either with the employee, customer or the organizations support systems delivering the service. It is suggested that the new service offerings or changes/improvements in the new maps should be visually highlighted, along with a clear discussion detailing the comparison with the existing service.
In accessing your information you can refer to the company’s website or any other published information relevant to the assignment. It will also be beneficial to use the available academic literature to establish any industry or sector trends, and have academic robustness in your arguments. The essay is 2500 Words exclusive of References.
Broad assessment marking criteriafor the process analysis assessment includes
- Relevance of your answer to the question or task set including all technical details asked for,
- Clarity of expression,
- Clearly documented analysis and methods used,
- Citations beyond the given subject material,
- Logical planning and sequence, and
- Appropriate written presentation of the work including drawing process maps etc. ensuring learning objectives are attained.
Case Study has been provided named: KS1215-PDF-ENGSample report provided: Assessment 1 Sample