Length: 1000 words Case Study: Read the following article about communication during the Brisbane...

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Length: 1000 words Case Study: Read the following article about communication during the Brisbane floods in 2011: January 2011 Flood Crisis - Brisbane Council During early January 2011, significant flooding occurred throughout Queensland resulting in three quarters of the state being declared a disaster zone. On 11 January 2011, modelling by Brisbane City Council and Bureau of Meteorology indicated more than 40,000 homes and businesses across Brisbane would be affected by flooding. Council needed to urgently communicate with Brisbane residents and businesses in the impact area, as well as the broader community. The rapidly changing situation, failure of some communication channels, power outages, isolation of some communities, and the reliance on new technology impacted the way Council communicated with external and internal stakeholders. Council’s Marketing and Communication branch (M&C) devised and implemented a campaign to communicate vital flood information to the people of Brisbane. Reference: Public Relations Institute of Australia 2018, January 2011 Flood Crisis - Brisbane Council, viewed 6 June 2018.Your Task: Using this information as a starting point, conduct further research to find out what else could be done to improve communication to all stakeholders. This research will be based on topics (the communication process; barriers to the communication process; channels of communication; social media communication principles; group decision making and stakeholders) covered in class during weeks 1, 5 and 7 and applying the report writing skills covered on week 4.Reference guide: Use a minimum of four references. This may include text books, news articles from respected publications or government bodies, and journal articles. Referencing should be in the Harvard style – please refer to Kaplan’s ‘Harvard Referencing Guide’. KBS presentation guidelines: Arial, size 11 font, 1.5 spacing

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1
		7
BUSINESS COMMUNICATIONS REVIEW
Table of Contents
1.	Introduction	3
2.	The Communication Process	3
3.	Barriers to the Communication Process	3
4.	Channels of Communication	4
5.	Social Media Communication principles	4
6.	Group Decision Making	4
7.	Stakeholders	5
8.	Conclusion	5
9.	References	6
1. Introduction
An efficient communication process enables proper exchange of ideas, resources among the key stakeholders. Its importance is realized more in the situation of crisis. Brisbane city faced one of the most devastating floods situation in 2011. In such situation, it was important to disseminate all the critical information to all the stakeholders to save lives and limit the effect of disaster. This report discusses the important channels and barriers of communications and how the social media and new technology is improving the communication process and some of the possible improvements in the communication process is also analyzed and discussed.
2. The Communication Process
The communication process consists of series of stages: Firstly, sender encodes the message and then selects a channel to send the message which is then received by receivers, who decode the message and provides feedback to the sender. In the Brisbane floods disaster, Council encoded the message in simple language to warn and make people cautious about the situation, then the message was channeled through different mediums including social media platform. In this process, it was difficult to acknowledge feedback about the communication, as the stakeholders were in difficult situation, still it could be measured in indirect manner through social media likes, shares and people movement to safe location after listening to the message (Barnlund 2017).
3. Barriers to the Communication Process
There are many reasons behind failure of communication and it is more likely in the disaster-like situation. One of the major barriers in such situation is physical barrier, due to damage to the communication infrastructure like telephone lines or non-availability of newspapers, magazines among others. As noted by Baker and Warren (2015), lack of attention, emotional barriers, fear, distractions could be some other barriers in such situation, especially due to prominence of fake news in the media, due to which people do not believe in the authenticity of the messages and in such scenario,

Length: 1000 words Case Study: Read the following article about communication during the Brisbane floods in 2011: January 2011 Flood Crisis - Brisbane Council During early January 2011, significant...

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