MPM 731 Ass 1 with rubric (1March).pdf
Microsoft Word - MPM 731 Ass 1 with rubric (1March).docx Deakin's Bachelor of Commerce and MBA are internationally EPAS accredited. Deakin Business School is accredited by AACSB. MPM 731 – Business Communication for Managers T1, 2018 Assessment 1: Written research report and analysis Individual Task DUE DATE (by 11.59pm): Week 4 Thursday, 29th March 2018 PERCENTAGE OF FINAL GRADE: 20% 20% LENGTH: 1500 words 1500 words Learning Outcome Details Unit Learning Outcome (ULO) Graduate Learning Outcome (GLO) ULO 1: Analyse, critique and reflect on communication techniques appropriate to different audiences. GLO2: Communication GLO8: Global citizenship ULO 2: Identify, utilise and apply appropriate communication styles and channels. GLO2: Communication GLO8: Global citizenship Assessment Feedback: Please refer to the Assessment 1 rubrics at the end of this document and/or on CloudDeakin for the assessment criteria and required performance levels. Students who submit their work by the due date will receive their marks and feedback on CloudDeakin by Wednesday 25th April. Description / Requirements The purpose of this task is to provide you the opportunity to apply theoretical concepts covered throughout on topics from Part 1 of Dwyer (2016) such as self-concept, intrapersonal and interpersonal communication, verbal and non-verbal communication; and Parts 3 and 4 of Dwyer (2016) such as researching, academic writing and analysis, evaluating, presenting information and communicating to different audiences. This is the written research report and analysis assessment (as published in the 2018 handbook). Page 2 of 5 The aim of this assignment is to understand how best to use research and write to communicate most effectively for a certain audience. This encompasses summarising, paraphrasing and referencing. In addition, you need to consider the layout and presentation of the report to ensure that it is of a professional standard. This includes (but is not limited to) aspects such as the use of professional language, spelling, grammar, formatting and the use of supporting graphics. In addition, where the words and ideas of other authors are included, these should be acknowledged with correct use of the Harvard style of referencing. The following articles are to be used for this assessment task; select ONE (1) topic from the list below: TOPIC 1: USE OF SOCIAL MEDIA Cardon, P. W., & Marshall, B. (2015). The hype and reality of social media use for work collaboration and team communication. International Journal of Business Communication, 52(3), 273-293. AND Ross, K., Taylor, M. & Fitzgerald, M. (2015). Teaching students involved in emergency management how to use social media effectively [online]. Australian Journal of Emergency Management, The, Vol. 30, No. 4, 21-25. TOPIC 2: CRISIS COMMUNICATION Lim, M. (2017) Freedom to hate: social media, algorithmic enclaves, and the rise of tribal nationalism in Indonesia, Critical Asian Studies, 49:3, 411-427. AND Park, H., & Cameron, G. T. (2014). Keeping it real: Exploring the roles of conversational human voice and source credibility in crisis communication via blogs. Journalism & Mass Identify and summarise in your own words the main themes from each article (no more than 500 words per article). Discuss the conclusions you’ve drawn from examining the two different contexts in relation to communication styles, channels and intercultural communication (500 words). Please upload one Word document to your Assignment drop box on CloudDeakin. Submission Instructions Upload to your assignment drop box. Your Assessment 1 is to be submitted online in the assignment submission area provided on CloudDeakin. You will receive an email to your Deakin email address confirming that your assignment has been submitted. You should check that you can see your assignment in the Submissions view of the Assignment drop box folder after upload; and check for and keep the email receipt for the submission. Page 3 of 5 You must keep a backup copy of every assignment you submit, until the marked assignment has been returned to you. In the unlikely event that one of your assignments is misplaced, you will need to submit your backup copy. Any work you submit may be checked by electronic or other means for the purposes of detecting collusion and/or plagiarism. Notes • Penalties for late submission: The following marking penalties will apply if you submit an assessment task after the due date without an approved extension: 5% will be deducted from available marks for each day up to five days, and work that is submitted more than five days after the due date will not be marked. You will receive 0% for the task. 'Day' means working day for paper submissions and calendar day for electronic submissions. The Unit Chair may refuse to accept a late submission where it is unreasonable or impracticable to assess the task after the due date. • For more information about academic misconduct, special consideration, extensions, and assessment feedback, please refer to the document Your rights and responsibilities as a student in this Unit in the first folder next to the Unit Guide of the Resources area in the CloudDeakin unit site. • Building evidence of your experiences, skills and knowledge (Portfolio) - Building a portfolio that evidences your skills, knowledge and experience will provide you with a valuable tool to help you prepare for interviews and to showcase to potential employers. There are a number of tools that you can use to build a portfolio. You are provided with cloud space through OneDrive, or through the Portfolio tool in the Cloud Unit Site, but you can use any storage repository system that you like. Remember that a Portfolio is YOUR tool. You should be able to store your assessment work, reflections, achievements and artefacts in YOUR Portfolio. Once you have completed this assessment piece, add it to your personal Portfolio to use and showcase your learning later, when applying for jobs, or further studies. Curate your work by adding meaningful tags to your artefacts that describe what the artefact represents. Deakin's Bachelor of Commerce and MBA are internationally EPAS accredited. Deakin Business School is accredited by AACSB. T1 2018 MPM731 Ass 1: Academic writing Criteria Unacceptable/Not attempted Needs improvement Acceptable Good Very good Excellent Communication (GLO2 - ULO1; ULO2) Effective structure and presentation of thematic analysis (10 marks) Written thematic analysis is inaccurate, misleading or shows superficial use of information. Language is poor and makes comprehension of the report difficult. (0-2.9 marks) Written thematic analysis is lacking in substance and authority. Language is poor and makes comprehension of the report somewhat difficult. (3-4.9 marks) Written thematic analysis is adequate. Language is acceptable but there are flaws in the flow and structure. (5-5.9 marks) Written thematic analysis is somewhat clear, concise and fluent. Some flaws in the flow and structure. (6-6.9 marks) Written thematic analysis is clear, concise and fluent. Good flow and structure. (7-7.9 marks) Written thematic analysis is very clear, comprehensive, concise and fluent. Very good flow and structure. (8-10 marks) Global Citizenship (GLO8 - ULO1; ULO 2) Clear knowledge and explanation of selected cultural and communication contexts (8 marks) Little or no knowledge of selected cultural and communication contexts. Inaccurate or no supporting evidence. Conclusions are wholly inaccurate or not addressed. (0-2.3 marks) Insufficient knowledge of selected cultural and communication contexts, with inaccurate supporting evidence. Conclusions have inaccuracies or are poorly addressed. (2.4-3.9 marks) Issues related to the selected cultural and communication contexts are satisfactorily discussed with adequate evidence. Conclusions are satisfactorily addressed. (4-4.7 marks) Issues related to the selected cultural and communication contexts are well discussed with good evidence. Conclusions are well addressed. (4.8-5.5 marks) Issues related to the selected cultural and communication contexts are very well discussed with very good evidence. Conclusions are very well addressed. (5.6-6.3 marks) Issues related to the selected cultural and communication contexts are exceptionally well discussed with exceptionally good evidence. Conclusions are exceptionally well addressed. (6.4-8 marks) Page 5 of 5 Use of Deakin Guide to Harvard Referencing (2 marks) Does not attempt referencing in accordance with Harvard referencing style. (0-0.5 marks) Demonstrates a limited ability to reference in accordance with Harvard referencing style. (0.6-0.9 marks) Satisfactory use of the Harvard referencing style. The report refers to the two articles using the Harvard referencing style with inconsistencies. (1-1.1 marks) Good use of the Harvard referencing style. The report refers to the two articles using the Harvard referencing style with some inconsistencies. (1.2-1.3 marks) Very good use of the Harvard referencing style.