Question 1 (15 Marks) You work as a salesperson for Apple Store, on the corner of King and George Streets inSydney as a marketing graduate.Apple Store is a chain of retail stores owned and operated by...

Question 1 (15 Marks)

You work as a salesperson for
Apple Store, on the corner of King and George Streets
inSydney as a marketing graduate.Apple Store is a chain of retail stores owned and operated by Apple Inc. The stores sell various Apple products, including Mac personal computers, iPhone smartphones, iPad tablet computers, iPod portable media players, Apple Watch smartwatches, Apple TV digital media players, software, and selected third-party accessories.

It was thought that the the Apple iMac 27-inch (2020) would have been very popular with graphic design companies. However, sales have been slow to corporate customers. As a test of your persuasive writing skills your supervisor has asked you to write a sales letter to Brett Steele, Operations Manager at CTO Ltd, address Level 9, 888 Market Street Sydney. CTO Ltd. Is a small graphic design company with 10 graphic designers employed. The purpose of the letter is to promote the sale of the Apple iMac 27-inch (2020) for their office. Your letter should include the features listed below.

a. Block letter alignment (i.e. Justify)

b. The seven basic parts of a business letter

• Sender’s name, address and contact number(s)

• Date

• Customer’s (receiver’s) name and address

• Salutation

• Subject line

• Body of the letter

• Complimentary close

• Sender’s name, signature, title

c. An appropriate opening

d. One or two selling points.

e.

The AIDA (Attention, Interest, Desire, Action) formula

On your answer sheet you are to write a draft letter first and then rewrite the letter in the final letter section.

Question 2 on the next page

Question 2 (15 Marks)

You work as a manager of Pizzeria Restaurant in Sydney. You received a complaint letter from Mr John and Ms Amanda Black who were customers at your restaurant last Saturday night. The customers have complained that their server (waiter or waitress) was rude, and they want a full refund of their payment.

You investigated the complaint, and you have decided that the request is unreasonable. Your investigation revealed that the customers became intoxicated during dinner and were very loud and aggressive towards each other. Your task is now to:

a. Write a plan for a bad news letter to Mr and Ms Black.

b. Discuss and prepare an opening statement which provides a neutral relevant buffer.

c. Prepare a concluding statement which avoids reference to the bad news, apology or clichés.

d. Using the “kiss, kick, kiss” formula, write a tactful and sensitive bad news letter to the Blacks denying the refund.

Before writing, read the complaint letter from the Blacks in Moodle

Your letter should include the features listed below:

a. Block letter alignment (i.e. Justify)

b. The seven basic parts of a business letter

• Sender’s name, address and contact number(s)

• Date

• Customer’s (receiver’s) name and address

• Salutation

• Subject line

• Body of the letter

• Complimentary close

• Sender’s name, signature, title

Answer sheet

Question 1

Draft letter:

Final letter

Question 2

a. Write a plan for a ‘bad news’ letter to Mr and Ms Black.

b. Discuss and prepare an opening statement which provides a neutral relevant buffer.

c. Prepare a concluding statement which avoids reference to the bad news, apology or clichés.

d. Using the “kiss, kick, kiss” formula, write a tactful and sensitive “bad news” letter to the Blacks denying the refund.