Question 1CompanyX makes cell phones at their manufacturing plant and manages a distributioncenter to deliver phones to retailers. Their recording keeping is limited to ahand written ledger which...

Question 1

Company
X makes cell phones at their manufacturing plant and manages a distribution
center to deliver phones to retailers. Their recording keeping is limited to a
hand written ledger which although outdated as a system is reliable. The
challenge is they are unable to effectively manage their supply chain. Below is
a diagram that depicts the factory production output. Capacity is in units per
hour.

a)





Identify the constraints
and bottlenecks. What is the
distinction between the two?

b)





Calculate throughput time and advise
management how this time can be improved via a process of ongoing process
improvement.

c)





Why is it important to have relative and
not absolute performance benchmarks?

d)





What are three indicators operations
managers should measure to ensure that Company X is meeting their targets? What
KPI’s can be used to effectively manage the supply chain of Company X?

(20 Marks)

No more than 3 paragraphs (8 lines per
paragraph for Qu 2 an Qu 3)

Question 2

Marketing argues that an increase
in sales will have the largest positive impact on contribution. Do you agree?
What approaches can a company utilize to become sustainable over time? The use
of examples is encouraged.

(10 Marks)

Question 3

Discuss
with the use of examples operations management issues and competitive strategies
a firm can use as it moves through its product life cycle. In an aggressive
competitive environment, what strategy should a firm typically adopt and why?

(10 Marks)

https://www.youtube.com/watch?v=jx7zUXb0l78 Spotlight on Metrics: Supply Chain Visibility - YouTube Supply Chain Performance Rubric for Short Answer Questions 0- 3 point 4-7 points 8-10 points Coverage and Analysis of Content Some of the relevant issues have been identified but there is little analysis or explanation given to support arguments. Most issues were identified but not fully analysed; some explanations lacked support. All relevant issues have been clearly identified and critically discussed; complete explanations provided to support arguments. Written Presentation and Referencing The presentation was basic, lacked organization substantially and contained 8 or more grammatical and/or format errors. Referencing was poor and did not follow the Chicago 16th Edition style. The presentation was basic, lacked organization generally and was presented in a fair manner, with 8 or less grammatical and/or format errors. Referencing generally followed the Chicago 16th Edition style. The presentation was very well organized, grammatically correct and presented using relevant visual or other aids; referencing followed the Chicago 16th Edition style. Question 1 Company X makes cell phones at their manufacturing plant and manages a distribution center to deliver phones to retailers. Their recording keeping is limited to a hand written ledger which although outdated as a system is reliable. The challenge is they are unable to effectively manage their supply chain. Below is a diagram that depicts the factory production output. Capacity is in units per hour. a) Identify the constraints and bottlenecks. What is the distinction between the two? b) Calculate throughput time and advise management how this time can be improved via a process of ongoing process improvement. c) Why is it important to have relative and not absolute performance benchmarks? d) What are three indicators operations managers should measure to ensure that Company X is meeting their targets? What KPI’s can be used to effectively manage the supply chain of Company X? (20 Marks) No more than 3 paragraphs (8 lines per paragraph for Qu 2 an Qu 3) Question 2 Marketing argues that an increase in sales will have the largest positive impact on contribution. Do you agree? What approaches can a company utilize to become sustainable over time? The use of examples is encouraged. (10 Marks) Question 3 Discuss with the use of examples operations management issues and competitive strategies a firm can use as it moves through its product life cycle. In an aggressive competitive environment, what strategy should a firm typically adopt and why? (10 Marks) https://www.youtube.com/watch?v=jx7zUXb0l78 Spotlight on Metrics: Supply Chain Visibility - YouTube Supply Chain Performance Rubric for Short Answer Questions 0- 3 point 4-7 points 8-10 points Coverage and Analysis of Content Some of the relevant issues have been identified but there is little analysis or explanation given to support arguments. Most issues were identified but not fully analysed; some explanations lacked support. All relevant issues have been clearly identified and critically discussed; complete explanations provided to support arguments. Written Presentation and Referencing The presentation was basic, lacked organization substantially and contained 8 or more grammatical and/or format errors. Referencing was poor and did not follow the Chicago 16th Edition style. The presentation was basic, lacked organization generally and was presented in a fair manner, with 8 or less grammatical and/or format errors. Referencing generally followed the Chicago 16th Edition style. The presentation was very well organized, grammatically correct and presented using relevant visual or other aids; referencing followed the Chicago 16th Edition style. Question 1 Company X makes cell phones at their manufacturing plant and manages a distribution center to deliver phones to retailers. Their recording keeping is limited to a hand written ledger which although outdated as a system is reliable. The challenge is they are unable to effectively manage their supply chain. Below is a diagram that depicts the factory production output. Capacity is in units per hour. a) Identify the constraints and bottlenecks. What is the distinction between the two? b) Calculate throughput time and advise management how this time can be improved via a process of ongoing process improvement. c) Why is it important to have relative and not absolute performance benchmarks? d) What are three indicators operations managers should measure to ensure that Company X is meeting their targets? What KPI’s can be used to effectively manage the supply chain of Company X? (20 Marks) No more than 3 paragraphs (8 lines per paragraph for Qu 2 an Qu 3) Question 2 Marketing argues that an increase in sales will have the largest positive impact on contribution. Do you agree? What approaches can a company utilize to become sustainable over time? The use of examples is encouraged. (10 Marks) Question 3 Discuss with the use of examples operations management issues and competitive strategies a firm can use as it moves through its product life cycle. In an aggressive competitive environment, what strategy should a firm typically adopt and why? (10 Marks)