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Mukesh, you need to improve on your academic writing. Please use in text citations, think about the report structure , use of headings and discussion of figures and logical sequence of the report You have not used sufficient tools - think about including Porter's Diamond, SWOT and a cultural analysis.
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INTERNATIONAL BUSINESS 1 INTERNATIONAL BUSINESS 3 International Business Mukesh Kumar AIM Business School 20/07/2018 Table of Contents Executive Summary3 Introduction4 Justifying the Proposal4 Description of Proposed Expansion5 Opportunities available in India6 Internationalization Potential of India: Analysis of Business Environment8 Management Practices10 The Education Industry in India11 People Issues: Differences observed in Human Resources Management and to overcome the Underlying Challenges12 Recommendations16 Conclusion18 References20 Executive Summary Today, with increasing market challenges and changing globalization trends, it is found that companies are looking for expansion plans. They are looking for market opportunities in the developing countries of the world. They have analyzed certain markets and are now developing strategies of entering into a given market. However, it is important for such organizations to first determine the market needs, analyze the market competitors, analyze culture and traditions, and then formulate strategies of expansion. This report discusses strategies through which Universal Networks can expand their operations in India. It also analyzes the Indian market from different perspectives. Further, this report has highlighted the issue of Human Resources Management and the challenges that could arise if not handled properly. It has thereby provided recommendations to manage the Human Resources in a given nation. Finally, it concludes with recommendations on strategic planning and formulation to achieve desired objectives in a given challenging environment. Introduction With increasing globalization, organizations are looking for expansion in foreign markets and increased competition and with advent of new technologies, it is becoming difficult for the existing organizations to continue their operations in the market (Cummings & Worley, 2014). There are several companies from around the world that are now shifting their focus onto expanding their markets in Asian nations. With growing economies, increasing purchasing power of the people, increased modernization, and people looking for better quality products and services, organizations should aim for expansion in such nations. The economy of the Asian nations, such as India and China are one of the highest in entire world. It is due to these reasons that organizations like Universal Networks should plan for the expansion. They need to first analyze the opportunities available in the market and then prepare the expansion plan. Also, they need to identify the risk factors through which they will be able to overcome the challenges existing in a given market. This report will continue on the previous proposal of expanding the operations in India. It will analyze the potential available for business operations and will also analyze the risk factors associated with it. It will then provide recommendations for future expansion of Universal Networks in India. Justifying the Proposal Universal Networks (UN) is operating in Australia since 2007 and it has performed beyond the expectations. Today, with new broadcasting technologies and improvisation in the television sets, people are looking for such networks that can provide them with better quality broadcasting channels and networks for entertainment purpose. However, considering the needs of expansion, Universal Networks needs to analyze the market scenario of India and identify the available business opportunities. They also need to determine the Human Resources (HR) Management strategies as the cultural scenario will change for the employees working in the organization (Mullins, 2010). The values, beliefs, and traditions of the employees differ between India and Australia. It is thereby necessary for the top-level management of Universal Networks to identify the HR needs of the employees and accordingly provide necessary training to them. Only then they will be able to achieve desired expansion objectives in India. Description of Proposed Expansion As identified in the earlier report, the major strengths of India include rising income levels of the people across the nation. The government has implemented several reforms to strengthen the infrastructure and transpiration facilities of the nation. With increase in the population, the demand of different products and services has increased. With globalization and changing trends of technology, people have become more aware of the quality aspects related to given products and services. India is already the market leader in providing outsourcing solutions to multiple IT industries across the globe. However, before achieving the objectives of expansion, it is important for Universal Networks to determine the needs of better quality of IT Education and Software Services (Mullins, 2010). With the presence of players like NIIT and APTEC, the competition is already growing in the market. Hence, one cannot deny the fact that there are several opportunities available for Universal Networks in India. They need to prepare the roadmap through which they will be able to achieve the expansion objectives in a given scenario. Opportunities available in India It is first important to analyze the opportunities available in India and then formulate strategies for expansion in India. With the recent government reforms, it can be noted that the government of India is focusing on digitalization and development of infrastructure and transportation facilities. There are lots of improvements found in the logistics sector along with announcement of development of smart cities. Further, the government is also focusing on development of industrial corridors to ease the starting of new businesses in India. There are several initiatives taken for modernization of ports, increasing the network of roads, and increasing digitalization across every field. The government is also providing training and guidelines, especially to the people of rural areas on how to operate through digital mediums and channels. The recent figures of export justify that India is turning into a developed economy. The exports have grown by 11.02% year-on-year basis in given Financial Year 2017-18. Further, the total amount of Foreign Direct Investments (FDIs) has also increased to US $200 billion; it shows positive signs of the development of the economy. Further, India's Index of Industrial Production has increased to 7.5 percent, the highest ever achieved over given period. Also, inflation rates have decreased and people are expecting better quality and products. The average salaries of Indian employees have increased and as a result their purchasing power parity index has also increased as shown in below figure. The recent bank recapitalization policy will fuel the growth of Indian economy and it is expected that the growth will cross 10% over a given annual year (Fernández & Moraga, 2017). India is expected to have multiple start-ups across all the sectors considering the increasing demand of the people. Figure-1: Growth in Purchasing Power Parity of Indian Consumers One can thereby conclude that the rapid growth of the economy, the increased purchasing power parity, and increased expectations of quality products and services will assist Universal Networks to achieve their expansion plans. However, they need to cater to the needs of the Indian people. They need to design special packages that will cater to the Indian segment; for this purpose, they need to conduct another market research that will identify the needs of the Indian people in the broadcasting and television sector. Internationalization Potential of India: Analysis of Business Environment Universal Networks needs to identify the potential of doing business in India. For this purpose, they need to conduct analysis that will first identify the business outlook of India in the future and then determine the growth of the Television market in India. After the two major financial events that took place regarding demonetization and launch of Goods and Services Tax, the economy is now recovering from India. The GDP growth rate is expected to be around 7.3% as it has increased from US $1,859 billion to US $2,607 billion as shown in the below figure (Fernández & Moraga, 2017). The industrial production has also increased during the same period from 3.3 to 4.3. The inflation rate is controlled form 8.2% in 2013 to 4.3% in 2017 (Fernández & Moraga, 2017). Also, with introduction of GST Taxes, the total tax collection has increased by 19.5% (Fernández & Moraga, 2017). The government will thereby focus on spending on infrastructure facilities and development of the rural areas. The government is also focusing on introducing technologies across the nation so that it becomes easy for the people to carry out administrative activities through online mode. It will save time, efforts, and money of the people. Also, as per the reports of NASSCOM in 2016, there were 4,750 technology startups and 1,400 new foreign collaborations that were introduced in India (Fernández & Moraga, 2017). It thereby ensures the ease of doing business in India. Figure-2: GDP Growth Pattern of India Also, the labor force in India is expected to cross the mark of 175 million by 2020. Considering the total labor costs associated with given industry, it will be easy for Universal Networks to hire employees at local level. However, they need to understand the culture of India and accordingly train the employees for the daily operational activities. Even, the World Bank Reports in 2017 confirm that the private investments in India are expected to grow by 8.8% on year-to-year basis (Fernández & Moraga, 2017). The rapid adoption of green mobility solutions like electric vehicles, public transport, and car-pooling will help India save around US $60 billion every year. The Union government has further given approval to the North-East Industrial Development Scheme that will not only boost the industrial activities but will also focused on the socio-cultural aspects of the people. There are several initiatives taken in association with the Ministry of Housing and Urban Poverty Alleviation and Ministry of Skill Development and Entrepreneurship. The first initiative is taken to provide more than 321,000 homes to the people across 523 cities in India under the 'Pradhan Mantri Awas Yojna'. It will facilitate housing facilities to the people. The second initiative focuses on providing training to the people in six states to speed up the implementation of different plans proposed under the given scheme. There is another funding arranged by the Central Government to improve water drinking and sanitation facilities in the rural areas of the nation (Fernández & Moraga, 2017). It will thereby foster prosperity and will also increase literacy levels of the given population. Universal Networks, thereby, needs to strategically plan their projects for expansion, hire the employees at local level from India, and thereby manage them to achieve desired objectives of the organization. Management Practices It is important for Universal Networks to focus on different aspects while conducting local and global business. Universal Networks before expanding in other nations of the world needs to understand the culture and other expectations of the people. It is important for the senior management to recognize the needs and then implement business strategies that will help them achieve desired business goals (Rubaii, 2016). However, before operating in countries like India, it is necessary for the Universal Networks to understand the laws and norms associated with the nation. They need to follow them and obtain appropriate licenses before starting their operations in India. Second, they need to determine the scope and channels of distribution. Based on the overall demand, they can switch to