Range and use of information/sources used to develop the report.
Uses a very limited range of sources with limited or no citations.
Uses a large range of sources including texts, company and news reports. Sources and citations identified.
Uses a range of texts from company reports, journals, books, magazines/ newspapers and internet sources. All sources are cited in-text and end-text.
Market Opportunity/Problem Identification
Unclear market opportunity/ problem identified and no convincing explanation for why it is worth solving.
General indication of problem/market opportunity and why it mattered.
Clear statement of the market opportunity/problem that exists & persuasive case for why it matters (is worth solving).
Novelty of initiative, idea, concept, strategy and its fit with addressing the problem/opportunity
Idea or solution is not new; highly similar existing products or services are already on the market.
Somewhat new and novel idea or modification of an existing solution that could potentially improve on what exists; may need fine-tuning of idea and explanation.
Clear statement showing it’s a highly novel idea or solution that solves the problem really well, generating a “how come no one ever thought of that before?” response.
Uniqueness of the strategic initiative and recommendation
No clear statement or explanation of the value provided by the initiative proposed; the idea as described does not seem to be one that adds value for customers; or idea presents serious ethical issues.
Developed strategic concepts and initiative may provide value but there is not a clear indication of what that value is and how the organisation provides it; provides ethical idea and articulates a value proposition.
Clear statement as to the value benefit to be achieved from the proposed initiatives: what the organisation provides as a product or service and how the customer will experience that value (and how it adds value over alternative options/solutions); idea and organisation add value through a highly ethical approach/solution.
Market Validation (including relevant stakeholder groups)
Unclear market validation and analysis or unlikely to be a market for this product/service.
Some proposal on data to be gathered through market research; enough research to show it is a reasonable opportunity.
Strong market research planned identifying potential target customers; great market potential possible.
Unrealistic because required resources or technologies are not available and projected revenue streams inappropriate.
Some indication of issues and resources involved to make the idea feasible/workable with clear objectives and timeframes & deliverables.
Brief but clear statements showing feasibility (i.e., resources, skill sets, technologies, articulated timeframes & objectives, required funds etc.).
Identify ethical issues in a business start-up context
Identifies ethical issues that have limited or no relevance to the discipline.
Identifies ethical issues that are relevant to the discipline.
Provides reference to relevant context.
Identifies core and relevant ethical issues and their potential implications.
Provides well researched reference to relevant contexts for new venture.
Overall report style/professionalism (e.g. easy to read, good flow of thoughts, interesting and well written) and layout. Sources cited correctly.
Basic report with no reader engagement. There is no obvious logic and is hard to read. Minimal referencing standards met.
Report creates some interest and provides some insights and logic with a basic structure. Meets most referencing standards.
Report is well laid out and has logical flow of thoughts, is well structured and easy to read. Accurate in-text and end-text referencing.
Structure verbal communication appropriately while expressing complex ideas
Structures verbal communication with limited or no logical progression of complex ideas and/or supported conclusions.
Structures verbal communication showing some evidence of logical progression of complex ideas and some support for conclusions.
Structures verbal communication with clear, logical progression of complex ideas and well supported conclusions.
Use verbal delivery that is suited to the audience and context
Limited use of volume and/or tone and/or pace that is appropriate to audience and context.
Uses volume, tone and pace that is appropriate to audience and context.
Consistently uses excellent volume, tone and pace.
Demonstrate non-verbal delivery that is suited to audience and context
Demonstrates little or no use of appropriate body language and eye contact.
Demonstrates body language and eye contact that is appropriate to audience and context.
Consistently demonstrates effective body language and eye contact.
Make appropriate use of visual aids and media in verbal communication.
Uses an inappropriate number and/or quality of visual aids and/or media.
Uses appropriate number and quality of visual aids and/or media.
Consistently uses appropriate number of good quality visual aids and/or media.
Engage with audience to enhance communication
Demonstrates limited or no attempt to engage audience.
Interacts with audience to promote engagement using some effective techniques.
Interacts with audience using effective techniques that promote consistent engagement.