Report
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Range and use of information/sources used to develop the report.
(3 marks)
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Uses a very limited range of sources with limited or no citations.
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Uses a large range of sources including texts, company and news reports. Sources and citations identified.
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Uses a range of texts from company reports, journals, books, magazines/ newspapers and internet sources. All sources are cited in-text and end-text.
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Market Opportunity/Problem Identification
(3 marks)
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Unclear market opportunity/ problem identified and no convincing explanation for why it is worth solving.
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General indication of problem/market opportunity and why it mattered.
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Clear statement of the market opportunity/problem that exists & persuasive case for why it matters (is worth solving).
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Novelty of initiative, idea, concept, strategy and its fit with addressing the problem/opportunity
(4 marks)
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Idea or solution is not new; highly similar existing products or services are already on the market.
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Somewhat new and novel idea or modification of an existing solution that could potentially improve on what exists; may need fine-tuning of idea and explanation.
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Clear statement showing it’s a highly novel idea or solution that solves the problem really well, generating a “how come no one ever thought of that before?” response.
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Uniqueness of the strategic initiative and recommendation
(4 marks)
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No clear statement or explanation of the value provided by the initiative proposed; the idea as described does not seem to be one that adds value for customers; or idea presents serious ethical issues.
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Developed strategic concepts and initiative may provide value but there is not a clear indication of what that value is and how the organisation provides it; provides ethical idea and articulates a value proposition.
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Clear statement as to the value benefit to be achieved from the proposed initiatives: what the organisation provides as a product or service and how the customer will experience that value (and how it adds value over alternative options/solutions); idea and organisation add value through a highly ethical approach/solution.
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Market Validation (including relevant stakeholder groups)
(4 marks)
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Unclear market validation and analysis or unlikely to be a market for this product/service.
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Some proposal on data to be gathered through market research; enough research to show it is a reasonable opportunity.
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Strong market research planned identifying potential target customers; great market potential possible.
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Feasibility
(4 marks)
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Unrealistic because required resources or technologies are not available and projected revenue streams inappropriate.
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Some indication of issues and resources involved to make the idea feasible/workable with clear objectives and timeframes & deliverables.
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Brief but clear statements showing feasibility (i.e., resources, skill sets, technologies, articulated timeframes & objectives, required funds etc.).
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Ethical Issues
Identify ethical issues in a business start-up context
(4 marks)
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Identifies ethical issues that have limited or no relevance to the discipline.
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Identifies ethical issues that are relevant to the discipline.
Provides reference to relevant context.
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Identifies core and relevant ethical issues and their potential implications.
Provides well researched reference to relevant contexts for new venture.
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Overall report style/professionalism (e.g. easy to read, good flow of thoughts, interesting and well written) and layout. Sources cited correctly.
(4 Marks)
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Basic report with no reader engagement. There is no obvious logic and is hard to read. Minimal referencing standards met.
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Report creates some interest and provides some insights and logic with a basic structure. Meets most referencing standards.
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Report is well laid out and has logical flow of thoughts, is well structured and easy to read. Accurate in-text and end-text referencing.
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Presentation
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Structure verbal communication appropriately while expressing complex ideas
(2 Marks)
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Structures verbal communication with limited or no logical progression of complex ideas and/or supported conclusions.
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Structures verbal communication showing some evidence of logical progression of complex ideas and some support for conclusions.
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Structures verbal communication with clear, logical progression of complex ideas and well supported conclusions.
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Use verbal delivery that is suited to the audience and context
(2 Marks)
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Limited use of volume and/or tone and/or pace that is appropriate to audience and context.
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Uses volume, tone and pace that is appropriate to audience and context.
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Consistently uses excellent volume, tone and pace.
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Demonstrate non-verbal delivery that is suited to audience and context
(2 Marks)
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Demonstrates little or no use of appropriate body language and eye contact.
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Demonstrates body language and eye contact that is appropriate to audience and context.
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Consistently demonstrates effective body language and eye contact.
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Make appropriate use of visual aids and media in verbal communication.
(2 Marks)
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Uses an inappropriate number and/or quality of visual aids and/or media.
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Uses appropriate number and quality of visual aids and/or media.
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Consistently uses appropriate number of good quality visual aids and/or media.
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Engage with audience to enhance communication
(2 Marks)
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Demonstrates limited or no attempt to engage audience.
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Interacts with audience to promote engagement using some effective techniques.
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Interacts with audience using effective techniques that promote consistent engagement.
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