See Mod2 Rubric and Guidelines for Instructions. The Assignment Template should be used to complete the assignment. The paper should be written about Battery Energy Storage Systems for Tesla Energy Operations, Inc.
11/1/22, 6:52 PM Formative 4 Column.html file:///C:/Users/grego/AppData/Local/Temp/Temp1_Formative 4 Column.html.zip/Formative 4 Column.html 1/2 Overview Leaders need input, especially from stakeholders, to move ideas along. Having a unique, insigh�ul product or service is just one step. Project outlines that include careful considera�on of a company’s mission, opportuni�es, and risks can help ideas gain momentum and snowball in significance. Scenario Now that you have wri�en a blog post iden�fying cri�cal elements needed to support the ra�onale of your project, outlining specifics is key! These specifics will be used in an upcoming elevator pitch you will submit to senior management in Milestone One. Before management will approve exploring the idea for new opportuni�es and funding, they have key performance indicators (KPIs) you will need to address. Your goal for this assignment is to provide an outline that strongly, yet carefully, presents an argument to move your concept forward. Prompt Using MarketLine, Yahoo Finance, and the company’s investor rela�ons webpage, con�nue your inves�ga�on of the company you selected in your Module One blog post. Specifically, look at the company’s profile, financials, and SWOT analysis. Using specula�ve strategies, ar�culate your thoughts. Remember, success may mean revenue to a for-profit business; however, to a non-profit, it may mean a specific outcome, such as donor reten�on rate, social media engagement, or email open rate. Dra� a project outline that presents a prospec�ve �meline and targeted customer segment of your project. This project outline is a precursor to Milestone One: Elevator Pitch. The KPIs you need to consider and address in your outline are: The intended customer: Describe the intended customer or customer profile for the new product or service. Opportuni�es in the market: Explain the opportuni�es in the market based on your research. The financial opportunity: Assess the financial opportunity that the project presents for increasing cash flow and topline revenue. Can it be cash flow posi�ve and profitable? For example, Zappos donates a pair of shoes for every pair of shoes sold. This leads to profit in the long run due to good CSR and company image, but is not immediately profitable. Your contribu�on will be evaluated based on the quality of the input. Guidelines for Submission Use the Module Two Assignment Template Word Document to submit your project outline as a Word file. Sources should be cited according to APA style. Module Two Assignment Rubric Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value The Intended Customer Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner Describes the intended customer, or customer profile, for the new product/service Shows progress toward proficiency, but with errors or omissions; areas for improvement may include descrip�ons lacking in detail or cursory descrip�ons Does not a�empt criterion 30 https://libguides.snhu.edu/marketline https://finance.yahoo.com/ file:///C:/Users/grego/AppData/Local/Temp/Temp1_Formative%204%20Column.html.zip/Course%20Documents/BUS%20400%20Module%20Two%20Assignment%20Template.docx 11/1/22, 6:52 PM Formative 4 Column.html file:///C:/Users/grego/AppData/Local/Temp/Temp1_Formative 4 Column.html.zip/Formative 4 Column.html 2/2 Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value Opportuni�es in the Market Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner Explains the opportuni�es in the market based on research Shows progress toward proficiency, but with errors or omissions; areas for improvement may include explana�ons that are lacking in detail or not based on research Does not a�empt criterion 30 The Financial Opportunity Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner Assesses the financial opportunity that the project presents for increasing cash flow and top-line revenue Shows progress toward proficiency, but with errors or omissions; areas for improvement may include assessments that speak to cash flow or top-line revenue Does not a�empt criterion 30 Ar�cula�on of Response Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstra�ng an understanding of audience and purpose Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, nega�vely impac�ng readability Submission has cri�cal errors in grammar, sentence structure, and spelling, preven�ng understanding of ideas 5 Cita�ons and A�ribu�ons Uses cita�ons for ideas requiring a�ribu�on, with few or no minor errors Uses cita�ons for ideas requiring a�ribu�on, with consistent minor errors Uses cita�ons for ideas requiring a�ribu�on, with major errors Does not use cita�ons for ideas requiring a�ribu�on 5 Total: 100% BUS 400 Module Two Assignment Template PROJECT OUTLINE for BATTERY ENERGY STORAGE SYSTEMS3 [Note: To complete this template, replace the bracketed text with your own content. Remove this note before you submit your outline.] Project Outline: Battery Energy Storage Systems for Tesla Energy Operations, Inc. Gregory Charles PROJECT OUTLINE for BATTERY ENERGY STORAGE SYSTEMS1 Southern New Hampshire University About Battery Energy Storage Systems [Include in this section a brief overview of your new business idea, product, or service for your selected company.] Goals [Outline the goals and objectives of your project.] Target Customer [This section should center on the intended customer segment for your proposed product or service. Describe the customer profile or market segment including their need for this product or service.] Market Opportunity [Describe the current and potential market opportunities for your product or service.] Financial Opportunity [Describe the financial outcomes, such as an increase in cash flow and top-line revenue, that the project presents for the company. Explain whether the project will be cash flow positive and profitable or whether it will be profitable in a different way.] Timeline [Provide a brief timeline of how you think your product or service should be developed and launched.] References [Include any references cited in your paper in full APA format. Don’t forget to include in-text citations as well.]