Select an International Business that is seeking to expand into a new or emerging market and write an individual written report discussing the opportunities and challenges that the business will face.
MAN304_T2_2020_Assessment_2 Page 1 Kaplan Business School Assessment Outline Assessment 2 Information Subject Code: MAN304 Subject Name: Issues in International Business Assessment Title: International Business Report Assessment Type: Individual Written Report Word Count: 1500 Words (+/-10%) Weighting: 30 % Total Marks: 30 Submission: Via Turnitin Due Date: Monday, Week 9 at 13:55pm Your Task Select an International Business that is seeking to expand into a new or emerging market and write an individual written report discussing the opportunities and challenges that the business will face. Assessment Description To complete this assessment, you will need to write an Individual Report that discusses the various external environmental factors (political, legal, economic and cultural) that will provide both opportunities and challenges for your chosen international business as part of their expansion strategy into a new or emerging market. Learning Outcomes LO3: Analyse the strategies and structures of engaging in international businesses LO4: Demonstrate awareness of the political and cultural differences that influence international business LO5: Demonstrate an understanding of the modes of entry and the operational issues involved in going global Assessment Instructions Based on your selection of an Individual Business, your Individual Report will discuss the various external environmental factors (political, legal, economic and cultural) that will provide both opportunities and challenges for your chosen business as part of their expansions strategy into a new or emerging market. Page 2 Kaplan Business School Assessment Outline You should select one (1) new or emerging market to form the basis of your discussion. Your report should include the use of a range of primary information sources from your chosen business and be supported by academic research. It is recommended that in Week 6, you submit a plan/outline to your lecturer on how you will approach your report. • Using a Report Format, you will need to include the following components: o Introduction (150 words) o External Environmental Factors (Political, Legal, Economic and Cultural) (600 words) o The Expansion Opportunities for your Business (300 words) o The Expansion Challenges for your Business (300 words) o Conclusion (150 words) o Reference List (using the Harvard Referencing Convention throughout your report and reference list at the end) Please refer to the Assessment Marking Guide to assist you in completing all the assessment criteria. Page 3 Kaplan Business School Assessment Outline Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. http://www.kbs.edu.au/current-students/student-policies/ https://elearning.kbs.edu.au/course/view.php?id=1481 Page 4 Kaplan Business School Assessment Outline Assessment 2 Marking Rubric Criteria NN (Fail) 0 - 49 P (Pass) 50 - 64 CR (Credit) 65 - 74 DN (Distinction) 75 - 84 HD (High Distinction) 85 - 100 Demonstrated Identification and Application of the External Environment Factors (Political, Legal, Economic and Cultural) that will affect the business expansion strategy (10 Marks) Your application lacks depth, and your interpretation is not relevant to the assessment criteria. You briefly identify and apply some of the external environmental factors that will affect your business expansion strategy and your interpretation is not always relevant to the assessment criteria. You have identified and applied most of the external environmental factors that will affect your business expansion strategy and is relevant to the assessment criteria. You have thoroughly identified and applied the external environmental factors that will affect your business expansion strategy and is relevant to the assessment criteria. You have convincingly and with detail identified and applied the external environmental factors that will affect your business expansion strategy and is relevant to the assessment criteria. Identification and Discussion of the business’ expansion opportunities (8 Marks) The quality of your identification and discussion was poor and/or incoherent. You have identified and discussed some of the key business expansion opportunities, although a more comprehensive discussion was required You have identified and discussed most of the key business expansion opportunities, although some discussion points needed more depth You have identified and discussed of the key business expansion opportunities, and provided a very good and detailed discussion You have provided a very comprehensive and dynamic key business expansion opportunities, and provided a excellent and detailed discussion Identification and Discussion of the business’ expansion challenges (8 Marks) The quality of your identification and discussion was poor and/or incoherent. You have identified and discussed some of the key business expansion challenges, although a more comprehensive discussion was required You have identified and discussed most of the key business expansion challenges, although some discussion points needed more depth You have identified and discussed of the key business expansion challenges, and provided a very good and detailed discussion You have provided a very comprehensive and dynamic key business expansion challenges, and provided a excellent and detailed discussion Selection of an International Business and suitable new or emerging market (2 Marks) Neither your selection of an International Business or your choice of a new and emerging market was not appropriate for the question Your selection of an International Business or your choice of a new and emerging market was well matched to the question Your selection of an International Business or your choice of a new and emerging market was appropriate for the question Your selection of an International Business or your choice of a new and emerging market was appropriate for the question Your selection of an International Business or your choice of a new and emerging market was appropriate for the question Page 5 Kaplan Business School Assessment Outline Assessment Marking Guide Academic Structure (2 Marks) Spelling, grammar and presentation/or grammar is consistently incorrect. In-text referencing and/or reference list is mostly incorrect or non-existent Your research lacks focus because of an unsuitable choice of sources. Spelling, grammar and presentation have numerous errors. In-text referencing and/or reference list is obvious but there are major errors. You have selected some appropriate scholarly sources. Better use of quality sources would help focus your research. Spelling, grammar and presentation have numerous errors. In-text referencing and/or reference list has only minor errors throughout. Your research is focused, drawn from an appropriate range of scholarly sources Errors in grammar and spelling are rare and professionally presented. In-text referencing and the resultant reference list is correct, with only the occasional error. It is obvious that your research is focused, complemented by a quality selection and range of scholarly sources. Correct grammar and spelling throughout the analysis with no obvious errors. In-text referencing and the resultant reference list is correct, with no errors. It is clearly obvious that your research is extensive and focused, complemented by a quality selection and range of scholarly sources. Assessment 2 Information Subject Code: Subject Name: International Business Report Assessment Title: Individual Written Report Assessment Type: Weighting: Total Marks: Via Turnitin Submission: Monday, Week 9 at 13:55pm Due Date: 30 % 30 Word Count: MAN304 Issues in International Business Please refer to the Assessment Marking Guide to assist you in completing all the assessment criteria.