SWOT analysis of the Warehouse Group Ltd.

Running Head: PASTE HERE YOUR TITLE OF ASSIGNMENT    1
TITLE OF THE ASSIGNMENT         3
Management
Table of Contents
Introduction    3
SWOT Analysis    3
Conclusion    8
References    10
Introduction
The Warehouse Group Limited is a New Zealand retail stock company based in North Shore. Clients can get apparels, wearing products, excitement products, planting, basic supplies, entertainment, and creativity, among other things, from the business. In addition to these services, the retail store provides premiums and credit cards to its customers. Right now, the company includes a add up to of 87 distribution center stores counting 47warehouse stationery in New Zealand. The retail industry's high degree of competition exposed the company to a variety of obstacles, most of which can be attributed to firm competition from competitors. Warehouse Group Limited is one of New Zealand's largest retail store firms, with headquarters and operations in the country.
SWOT Analysis
Organizations may use SWOT analysis to survey their internal and external environments. It entails assessing strengths, weaknesses, opportunities, and threats. As criticized by Gürel and Tat (2017), the quintessence of SWOT analysis is to empower organizations to create fitting methodologies that can offer assistance them utilize their openings and qualities whereas diminishing their shortcomings and qualities.
Strengths
Good brand image
Warehouse Group Limited a strong brand image. The company contains a great brand picture making it draw in attention of different clients over the nation. Creating a solid brand image for your business is an amazingly critical factor in its victory. As suggested by Mabkhot, Shaari and Salleh (2017), company brand image helps in communicating the business identity and shapes your clients’ recognitions of who you are and projects the desires and guarantees you amplify to your clients in terms of quality, benefit, reliability and trustworthiness. Further, creates believe and devotion from those who do trade with you Helps the public separate you from your competitors and also positively impacts their obtain choices, directly affecting your productivity.
Strong reputation
No matter who you're or what your objective is, without a great reputation you will discover it difficult or almost outlandish to attain victory. Warehouse Group Limited has a strong reputation in New Zealand and is the favored retail outlet for many people in the country. The company's credibility and brand recognition in New Zealand give it a competitive edge over other retail outlets in the region. Further, good reputation benefits in more business opportunities and lower promoting costs. Moreover, healthy reputation attracts faithful supporters and more the customers more will the sales.
Large customer’s base
The company too works in a few cities over New Zealand thus contains a huge customer’s base. Large customer base gives the company a greater way of gaining out to more customers and widening the base. Given their experience is positive or the items and services you’re advertising are fabulous, they are more likely to share this data with their peers. They offer assistance spread the word to individuals who may be unfamiliar together with your business. Large customer base is beneficial to business at a great extent.
Steady flow of revenue
Due to the large customer base the Warehouse Group Limited has a steady flow of revenue which makes the company financially stable. In order for a company to be successful, it must have enough cash on hand at all times. It needs cash to cover its bills, pay...