Task Critically evaluate the key role that strategic analysis plays in a business or organisation...

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Task Critically evaluate the key role that strategic analysis plays in a business or organisation that you are familiar with. In this assignment, you are required to write a 2500 word report. This includes a 200 word executive summary, but excludes references and appendix. Your Report should cover the following: 1. Briefly describe the background information of the organisation (or SBU) chosen. You can choose the organisation (or SBU) that you work for or you are familiar with. This information should be brief and relevant to the discussion of your assignment and thus may include ownership, history, size, business scope, major products/services, and major markets of the organisation (or SBU). 2. Conduct an external environment analysis including a macro-environment analysis and Porter's 5 forces analysis: (a) Conduct a macro-environment analysis for the entire industry within which the organisation (or SBU) operates. You should use the PESTEL model and focus on understanding the purpose of this Charles Sturt University Subject Outline MGT510 201830 SM I-6 February 2018-Version 1 Page 10 of 23 analysis, the identification of key factors and their implications in terms of key opportunities and threats, and discussion of their overall impact on industry growth in the future. Draw your conclusions based on your macro-environment analysis. (b) Undertake an industry analysis using either Porter’s 5 forces model or Hubbard's industry analysis approach. You should pay attention to the purpose of this analysis, the inter- connectedness of different aspects of the competitive forces, and their overall impact on the industry and the organisation selected in terms of main driving forces in the competitive environment. Draw your conclusions based on your industry analysis. 3. Conduct an internal environment analysis. You should identify, differentiate and evaluate the key resources and competencies of the organisation (or SBU) that are most likely to provide sustainable competitive advantage. 4. Summarise your findings based on your external and internal environment analysis. Identify the key issues that the organisation (or SBU) faces and give your recommendations. 5. Draw your conclusion. Guidelines for this task: Ensure that you read widely and address key components of the strategic management process raised in the literature from Module 1. You should seek to complement the readings from Module 1 by accessing books and relevant journal articles from the sources listed under 'Recommended additional reading' in this Subject Outline. Use your reading to inform your critical evaluation of the key issues of strategic analysis within the business, public sector or not-for-profit organisation where you work. While you are required to name the organisation that is the focus of your research, you may wish to make a case for maintaining the anonymity of the organisation (e.g. due to political or commercial sensitivities). Contact your subject coordinator before you start on the assignment if you need to do this. Note that this subject uses a due date system for assignments; i.e., the stated date is the last date for acceptance for that assignment. You must timetable your work schedule so you have plenty of time to ensure your work arrives on time.

Aarti J · Accepted Answer

QANTAS AIRLINES
Course name
Course Date
Student’s Name
QANTAS AIRLINES ANALYSIS		11
Qantas Airlines
Executive summary
Qantas is one of the biggest airlines of Australia, it has its operations in the domestic as well as the international market. The company provides regional, domestic as well as international services to its target customers. The company is engaged in the sale of international as well as domestic holiday tour including the supporting activities which are required. The major countries of operations of the company are: Australia, New Zealand, Asia, North and South America, Africa, and European regions. The company operates from Queensland and has developed the civil aviation in Australia. The company has emphasized on maintaining safe operations and world class standard for its aviation and flights. The group has different operations which includes Qantas Domestic, Qantas International, Jetstar Group, Qantas Loyalty, Qantas Freight, and Corporate.
The airline industry is highly regulated and is affected by different governmental aspects. The revenues and the sales of the airline industry is affected by the social trends of the society. The people prefer low cost airlines more than the premium airlines. With this the customers tend to bend towards the low cost airlines. . The airline industry has relied on information technology to support their core operations (flight management, passenger scheduling, baggage tracking), along with enhancing the customer-experience component. The use on mobile applications to manage boarding passes, on-board wireless networking service, and access to customer service through social media platforms has increased and have given the airline industry an advantage to improve efficiency.
The company’s major strengths includes is operations and fleet operations, strong market position and market leader. Its weaknesses includes limited international presence, and decreasing profitability. The opportunities includes the growth of the freight and torism industry and the transformation program of Qantas. Some of the major threats includes the competition and high regulatory concerns.
Qantas airlines is losing its potential as the company is facing financial inefficiencies, higher competition and ineffective strategies to manage its work. It is important for company to improve on its efficiency through different programs
Introduction
Qantas airlines was initially established in Queensland and Northern Territory Aerial services. The first services started from Charleville and Cloncurry and later the company expanded to many other routes. The major expansion plan of the company took after the Second World War. Later the company moved its headquarters to Sydney and started with international operations. 
Qantas is one of the biggest airlines of Australia, it has its operations in the domestic as well as the international market. The company provides regional, domestic as well as international services to its target customers. The company is engaged in the sale of international as well as domestic holiday tour including the supporting activities which are required. The major countries of operations of the company are: Australia, New Zealand, Asia, North and South America, Africa, and European regions. The company operates from Queensland and has developed the civil aviation in Australia. The company has emphasized on maintaining safe operations and world class standard for its aviation and flights. (Annual Report 2017)
It offers services to numerous destinations. The group operates through six business segments: Qantas Domestic, Qantas International, Jetstar Group, Qantas Loyalty, Qantas Freight, and Corporate.
Qantas Domestic is the single integrated airline service provider which cater its services through different brands including Qantas, Network Aviation and Qantas link. It links all the major Australian cities, metropolitan areas and various regional hubs of Australia. The company is offering services to more than 58 metropolitan cities across Australia. 
Qantas International is a premium service provider which provides overseas travels. The group offers its services to different destinations across the continent which includes Australia, New Zealand, Asia, North and South America, Africa, the Middle East and Europe.
Jetstar group of the Qantas airlines is the low cost airline which offers its service domestically as well as internationally. It offers its service services across Australia, New Zealand and the Asia Pacific region. It also has holding in Singapore, Japan, Hong Kong, Vietnam etc. 
Qantas loyalty has international operations with a strong focus on the Australian and New Zealand group. This segment includes different program partners as well as Qantas frequent flyer members. 
Qantas freight is the freight service which markets freight services to the target market. It offers full range of freight services including the ground handling charges airport to airport air linehaul and is supported by different trucking and transportation companies and courier companies. It has more than 21 cargo handling terminals which offers its services to the customers across different continents. It operates between Australia and Asia, New Zealand and the Americas, and Asia and the Americas. 
Geographically, the group has been classified under two geographies which includes Australia and Overseas. The group revenues for its domestic operations accounted for 71.3% of total revenues whereas the overseas operations accounted for 28.7% of the total revenue.

Task Critically evaluate the key role that strategic analysis plays in a business or organisation that you are familiar with. In this assignment, you are required to write a 2500 word report. This...

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