The assigment is the presentation following the outline and my group will present to class as well. This is what the syllabus say for the project) Group Project Each team will pick a real company...

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The assigment is the presentation following the outline and my group will present to class as well. This is what the syllabus say for the project
) Group Project Each team will pick a real company (usually a public company that is listed in the U.S.) and conduct a thorough investigation and analysis of the company. Teams will present their analysis in class. A written report is also required. The report will summarize the strategic management process of the company and needs to follow a given outline. • It will be checked through SafeAssign. • Note that no portion of the paper should be copied from any source without properly citing it. • For basic guidance regarding plagiarism go to: https://www.plagiarism.org/article/what-isplagiarism Last Edited: 4-14-2023 4 • If plagiarism is suspected, the case will be forwarded to the Office of the Dean of Students. • Format: double-spaced, Times New Roman 12-point font, one-inch margins.













For our group, we decided to do the work for the company Kellogg's.
















GRADING RUBRIC FOR GROUP ASSIGNMENTS AND FINAL PROJECT Group Points Score 5 = Excellent 4 = Needs Some Improvement 3 = Needs Significant Improvement 2 = Generally Below Expectations 1 = Unacceptable Issue Recognition (a) The analysis recognizes the critical issues of the assignment. 54321 (b) The analysis identifies the relevant information. When information is not available, reasonable assumptions are made based on the context. 54321 Analysis (a) The analysis deals with the relevant problems or critical issues. 54321 (b) The analysis uses the relevant theoretical background from the textbook and additional materials in the course. 54321 (c) The analysis is coherent. The logical reasoning of the arguments is sound. 54321 (d) The analysis is cohesive. Answers are well connected. 54321 Presentation (a) The paper is well written. It has minimal misspellings and grammatical errors. 54321 (b) The paper complies with the format guidelines. 54321 Total Score: Out of 40 Note: Adapted from Prof. Steven Li (Florida International University) and Walvoord and Anderson (1998). Effective Grading, Jossey-Bass. MGMT 5335 – Team Project Report Outline 1. Title Page List course number and section number, team number, and the company. List team members alphabetically by first and last name. 2. Executive Summary Summarize the main findings and recommendations. (1 page) 3. Overview of the Company and Industry 3.1 Brief introduction of the company on its history, status quo, and important events. (1-2 page) 3.2 Identify the main industry where the company resides and offer an overview of the industry. (1-2 page) 3.3 Identify the two or three major competitors of the company (1-2 page) 4. Industry Analysis 4.1 Use the “Five Forces” framework to conduct industry-level analysis. Identify threats and opportunities from the five forces: new entry, existing competitors, buyers, suppliers, and substitutes. (2-3 pages) 5. Internal Analysis 5.1 Describe the company’s market position relative to its two or three major competitors (1-2 pages) 5.2 Identify the company’s value drivers and cost drivers (2-3 pages) 5.3 Identify the company’s isolating mechanisms (2-3 pages) 6. Corporate-level Strategy Analysis 7.1 Explain if the company uses vertical integration (either backward or forward), and if so, elaborate on how the vertical integration leads to its competitive advantage. If the firm does not vertically integrate, explain the rationale. (1-2 pages) 7.2 Explain if the firm has diversification, and if so, elaborate on how the firm diversifies. If the firm has not diversified, provide suggestions on whether the firm should diversify and how. (1-2 pages) 7.3 Explain if the firm has formed any strategic alliances, and if so, describe the nature of the most important alliances and explain how does the strategic alliance lead to competitive advantage. If the firm does not have any strategic alliance, identify a potential alliance partner and explain why forming an alliance with the suggested partner can lead to competitive advantage. (1-2 pages) 7.4 Explain the company’s global strategy, if applicable. How does the current global strategy lead to competitive advantage? 7. Strategic Profit Model (DuPont Analysis) 8.1 Read the 2018-2020 annual 10-K report of the company and summarize key financial metrics in a table. 8.2 Calculate the Net Profit Margin, Asset Turnover, Leverage Ratio (Equity Multiplier), and ROE. Use tables to display key financial metrics. (1-2 pages) 8.2 Discuss implications from the DuPont Analysis (1-2 pages) 8. Recommendations 9.1 Summarize the status quo of the focal company (1 page). 9.2 Summarize the opportunities and challenges facing the company. Be specific and provide rationale. (2-3 page) 9.3 Suggest strategic changes that may enhance the competitive advantage. Be specific and provide rationale. (2-3 page) 9. Reference List any cited materials (books, academic papers, websites, and other publications) 2 GRADING RUBRIC FOR GROUP ASSIGNMENTS AND FINAL PROJECT Group Points Score 5 = Excellent 4 = Needs Some Improvement 3 = Needs Significant Improvement 2 = Generally Below Expectations 1 = Unacceptable Issue Recognition (a) The analysis recognizes the critical issues of the assignment. 54321 (b) The analysis identifies the relevant information. When information is not available, reasonable assumptions are made based on the context. 54321 Analysis (a) The analysis deals with the relevant problems or critical issues. 54321 (b) The analysis uses the relevant theoretical background from the textbook and additional materials in the course. 54321 (c) The analysis is coherent. The logical reasoning of the arguments is sound. 54321 (d) The analysis is cohesive. Answers are well connected. 54321 Presentation (a) The paper is well written. It has minimal misspellings and grammatical errors. 54321 (b) The paper complies with the format guidelines. 54321 Total Score: Out of 40 Note: Adapted from Prof. Steven Li (Florida International University) and Walvoord and Anderson (1998). Effective Grading, Jossey-Bass. MGMT 5335 – Team Project Report Outline 1. Title Page List course number and section number, team number, and the company. List team members alphabetically by first and last name. 2. Executive Summary Summarize the main findings and recommendations. (1 page) 3. Overview of the Company and Industry 3.1 Brief introduction of the company on its history, status quo, and important events. (1-2 page) 3.2 Identify the main industry where the company resides and offer an overview of the industry. (1-2 page) 3.3 Identify the two or three major competitors of the company (1-2 page) 4. Industry Analysis 4.1 Use the “Five Forces” framework to conduct industry-level analysis. Identify threats and opportunities from the five forces: new entry, existing competitors, buyers, suppliers, and substitutes. (2-3 pages) 5. Internal Analysis 5.1 Describe the company’s market position relative to its two or three major competitors (1-2 pages) 5.2 Identify the company’s value drivers and cost drivers (2-3 pages) 5.3 Identify the company’s isolating mechanisms (2-3 pages) 6. Corporate-level Strategy Analysis 7.1 Explain if the company uses vertical integration (either backward or forward), and if so, elaborate on how the vertical integration leads to its competitive advantage. If the firm does not vertically integrate, explain the rationale. (1-2 pages) 7.2 Explain if the firm has diversification, and if so, elaborate on how the firm diversifies. If the firm has not diversified, provide suggestions on whether the firm should diversify and how. (1-2 pages) 7.3 Explain if the firm has formed any strategic alliances, and if so, describe the nature of the most important alliances and explain how does the strategic alliance lead to competitive advantage. If the firm does not have any strategic alliance, identify a potential alliance partner and explain why forming an alliance with the suggested partner can lead to competitive advantage. (1-2 pages) 7.4 Explain the company’s global strategy, if applicable. How does the current global strategy lead to competitive advantage? 7. Strategic Profit Model (DuPont Analysis) 8.1 Read the 2018-2020 annual 10-K report of the company and summarize key financial metrics in a table. 8.2 Calculate the Net Profit Margin, Asset Turnover, Leverage Ratio (Equity Multiplier), and ROE. Use tables to display key financial metrics. (1-2 pages) 8.2 Discuss implications from the DuPont Analysis (1-2 pages) 8. Recommendations 9.1 Summarize the status quo of the focal company (1 page). 9.2 Summarize the opportunities and challenges facing the company. Be specific and provide rationale. (2-3 page) 9.3 Suggest strategic changes that may enhance the competitive advantage. Be specific and provide rationale. (2-3 page) 9. Reference List any cited materials (books, academic papers, websites, and other publications) 2
Answered 2 days AfterMay 02, 2023

Answer To: The assigment is the presentation following the outline and my group will present to class as well....

Jose answered on May 04 2023
28 Votes
MGMT 5335
Team Project Report Outline
Student Name
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Executive Summary
    Business organizations always try to make changes to their strategies and plans. While developing the strategies, the organization has to consider the influence of internal and external factors. This report mainly focuses on the business and strategic analysis of the company called Kellogg's. The US-based company has operations all around the world, and the company is planning to make changes to future operations. In this report, we focus on analyzing the national and international competitors of Kellogg and identifying the strategies developed by the company to manage the competition.
    Managing the competition is not easy task the company has to adopt most effective methods and strategies to became the best comp
any in the world. In the case of Kellogg’s we can understand that the company giving more importance to health related products and services. The company is following aggressive production management policies and practices for ensuring the quality of the materials. By reading through this report, we get an idea of the working style of the company.





Overview of the Company and Industry
3.1 Introduction About the Company
Kellogg's is a multinational food manufacturing and distribution company. The company started its operation in the year of 1906. Will Keith Kellogg is the founder of the company, which has operations in all parts of the world. The headquarters of the company are situated in Battle Creek, Michigan, U.S. Steven Cahillane is the chairman and CEO of the company, and he has a good relationship with employees. h planning to make new changes to the company. More than 34000 employees are working in the organization, and the company considers the needs of the employees.
The company's focus on its core business also extended to its international businesses, where executives believed there was the most room for future expansion. In 1991, Kellogg controlled 50% of the non-American cereal market, and 34% of its profits were made outside of the US. It controlled at least six of the top 10 cereal brands in most of the markets where it was active. Looking ahead, Kellogg's main target markets in Europe, Asia, and Latin America had not yet developed to the same levels as those in the United States, which were seen as being more advanced. In most other markets, the amount of cereal consumed per person each year was less than two pounds, compared to ten pounds in the United States. The gross profit of the company is about $4.615 billion, and the company is planning to expand the operations in to untapped market. The company has developed strong reputation among the customers and customers considered Kellogg’s as the premium brand. Now we can analyse the major events happened in the business journey of Kellogg’s.
    Date
    Major Events
    1907
    The company renamed in to toasted corn flakes company
    1911
    The budget for the ads were covered $ 1 million
    1924
    First overseas plant in Sydney Australia
    1928
    Spent money for sponsoring children program
    1930
    Founded W.K Kellogg Foundation for providing support to poor people
    2000
    Operations of the company was restructured to two major divisions USA and International
    2012
    The company became the world's second-largest snack food company
    2019
    The company partnered with GLADD
    2021
    The plant workers of the company started protest the company
    2022
    Planning to the divide the business in to three separate types

3.2 Overview of the Industry
The company Kellogg’s belongs to the packaged food industry. The company is competing with the national and international players. The company is following the rules and regulations implemented by the industry regulators. Packaged foods are foods that have been prepared ahead of time and packed in a way that extends their shelf life. Consumers regularly purchase packaged food. As a result, customer demand for such products stays consistent. Packaged food goods include ready-to-eat and convenient foods such as snacks, beverages, chips, frozen veggies, and more. While checking US packed food industry we can understand that the packaged food market in the United States is showing the positive trend.
3.3 Major Competitors of the Company
The major competitors of the company includes;
1. General Mills
General Mills, a major Kellogg competitor, is a global producer of branded consumer foods. Their items are sold in retail outlets. The corporation was founded in 1856 and is headquartered in Minnesota, United States. The company provides branded and unbranded consumer food goods to the Northern American restaurant and commercial baking industries. It also manufactures pet meals. Their main product lines include quick meals such as pizza, soup, meal kits, side dish mixes, and ready-to-eat cereals, as well as snacks such as grain, savoury snacks, and nutrition bars. HiagenDasz, Cheerios, Pillsbury, Cascadian Farm, and Betty Crocker are their best-selling brands.
This brand's key strength is its widespread presence in a variety of food processing domains such as baked items, cereals, dough, ice creams, pastries, spreads, and vegetables. General Mills is regarded as one of Kellogg's main competitors due of their availability.
2. Mondelez International
It is one among the world's largest snack corporations, with over $35 billion in yearly revenue. It generates powerful dominant brands. It continually adjusts its key items in order to market them globally. Snacks, such as chocolate, cookies, gum, and sweets, are their most appealing category. This is a constantly important category. The company believes in one-of-a-kind items. This company's major strength is that it is a brand with a strong potential for revenue generation.
4. Industry Analysis
Kellogg's Five Forces analysis helps to analyses its existing market position based on many internal and external aspects such as competitors, customers, suppliers (vendors and partners), financial strength, future scope, and alternate solutions.
Threat of New Entrants
The threat of new entrants in minimal and the the customers can shift to another without incurring huge cost. The new entrants has to follow strict rules and regulations for entering in this industry and they also has to spent huge fund for the same.
Threat of Substitutes
Threat of substitutes is high, in market different types of products are avaialbel. Customers are gravitating towards healthier products because switching costs are low. Furthermore, the company's business is threatened by the busy and mobile lifestyle. As a result, Kellogg's faces tremendous competition from its replacements and must handle this by focusing on brand loyalty, increasing quality, and maximizing value for money. It must focus on customers and adopt retention strategies through R&D innovation.
Customer Bargaining Power:
Customers have little bargaining power. They do not have a direct influence on cost reduction, but there is an indirect influence because other competitors provide customers with an option, making the industry cost competitive. Customers' switching costs are low, posing a danger, yet Kellogg's offers marginally differentiated quality items that enable them retain their consumer base. The company is giving more importance to the aspects of
1. New product development
2. Innovation to improve the consumer experience.
Supplier Bargaining Power:
The bargaining power of the suppliers is minimal because;
1. More number of suppliers are there to provide materials
2. Switching cost is less
3. Supply cost is less
4. Suppliers does not have dominant position
Rivalry in the marketplace:
Kellogg's maintains market competitiveness by supplying unique products at lower prices through the use of economies of scale. Kellogg's outperforms its cereal competitors by a significant margin in international markets. Almost 70% of its revenue comes from the US, Europe, and Latin American markets. Kellogg's business strategy of distinctiveness and cost leadership, along with a focus on continuous market research to ensure sustainability, contributes to a higher market share. To counter the continual global competition, Kellogg's might also focus on partnering with its competitors to enhance sales.
5. Internal Analysis
5.1 Company’s Market Position Relative to its Two or Three Major Competitors
Kellogg's, which originated in the United States, has long been known over the world. The organization has been in the worldwide market for a long time, and its capacity to compete locally is outstanding. It is easy to establish...
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