The Company is Tesla Energy Operations Inc. and the product/service is Battery Energy Storage Systems. See Guideline and Rubric for details
11/8/22, 7:41 PM Milestone One Guidelines and Rubric - BUS-400-T2417 Driving Business Opportunities 22EW2 https://learn.snhu.edu/d2l/le/content/1192074/viewContent/20810069/View 1/2 Overview It’s the moment of truth: the first step in introducing the new project to senior management. The senior management team is located in another state and wants to hear your pitch remotely. They have given you five minutes to deliver your pitch during a leadership mee�ng. Prompt Create and record an elevator pitch for your new product or service using your project outline as a guide. In your pitch, be sure to include the following: Introduc�on: Introduce your product or service. How it fits: Describe how the product or service fits into the overall strategic plan and mission of the company. Speculate about whether the product or service fits within the capabili�es of the company based on your research from previous modules (use resources like Marketline.com, Yahoo Finance, and investor rela�ons pages within the company’s website). Jus�fica�on: Jus�fy your sugges�on based on the numbers. What will be the revenue gain? Speculate on an ROI that jus�fies the project for investors and/or senior management. Enhancing the mission: Explain how the new product or service enhances the company’s overall mission. Does it project profitability? Support your posi�on with informa�on and data from the company's 10K (use resources like Marketline.com, Yahoo Finance, and investor rela�ons pages within the company’s website). Guidelines for Submission To complete this project, you must submit the following: A 3- to 5-minute elevator pitch video or audio recording (mp3) as well as an outline and references page in Word using double spacing, one-inch margins, and 12-point Times New Roman. Sources should be cited according to APA style. OR A 1- to 3-page elevator pitch script in a Word document using double spacing, one-inch margins, and 12-point Times New Roman font. Sources should be cited according to APA style. Milestone One Rubric Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value Introduc�on Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner Introduces the product or service Shows progress toward proficiency, but with errors or omissions; areas for improvement may include introduc�on that is missing components Does not a�empt criterion 10 https://app.readspeaker.com/cgi-bin/rsent?customerid=9568&url=https%3A%2F%2Flearn.snhu.edu%2Fcontent%2Fenforced%2F1192074-BUS-400-T2417-OL-TRAD-UG.22EW2%2FFormative%2520Guidelines%2520and%2520Rubric.html&lang=en_us&readid=d2l_read_element_1 11/8/22, 7:41 PM Milestone One Guidelines and Rubric - BUS-400-T2417 Driving Business Opportunities 22EW2 https://learn.snhu.edu/d2l/le/content/1192074/viewContent/20810069/View 2/2 Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value How It Fits Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner Determines how the product or service fits into the overall strategic plan and mission of the company Shows progress toward proficiency, but with errors or omissions; areas for improvement may include specula�ons that are cursory or not based on research Does not a�empt criterion 25 Jus�fica�on Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner Jus�fies the sugges�on based on the numbers Shows progress toward proficiency, but with errors or omissions; areas for improvement may include jus�fica�on that is cursory or missing key components Does not a�empt criterion 25 Enhancing the Mission Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner Explains how the new product or service enhances the company’s overall mission Shows progress toward proficiency, but with errors or omissions; areas for improvement may include explana�on that is incomplete or not based on research Does not a�empt criterion 20 Ar�cula�on of Response Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstra�ng an understanding of audience and purpose Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, nega�vely impac�ng readability Submission has cri�cal errors in grammar, sentence structure, and spelling, preven�ng understanding of ideas 10 Cita�ons and A�ribu�ons Uses cita�ons for ideas requiring a�ribu�on, with few or no minor errors Uses cita�ons for ideas requiring a�ribu�on, with consistent minor errors Uses cita�ons for ideas requiring a�ribu�on, with major errors Does not use cita�ons for ideas requiring a�ribu�on 10 Total: 100%