The purpose of this assessment is to allow students take on a management perspective to analyse organisational behaviour and leadership and propose recommendations with the aim of improving the...

Running Head: Organizational Behaviour and Leadership Issues of Apple Inc.        1
Organizational Behaviour and Leadership Issues of Apple Inc.        11
ORGANIZATIONAL BEHAVIOUR AND LEADERSHIP ISSUES OF APPLE INC.
Table of Contents
Introduction    3
Company’s Background    3
Organizational behaviour    4
Current Leadership and its issues    5
Application    7
Conclusion    9
Recommendations    9
References    11
Introduction
Organizational behaviour is determined to be an important attribute pertaining to the corporate culture. It is instrumental in applying scientific methods to any kind of managerial problems and thereby maintains the cultural aspect of the organization. This means the beliefs, philosophy, values as well as behavioural conduct are related to the employees. This is also effective in acting as a driving force for superior financial performance, which ensures the sustenance of the company. Now this is made possible through an effective leadership process. Apple Inc has strived to exist as one of the fastest growing organization in the field of technology. It is under the guidance of Steve Jobs and later Tim Cook the company has emerged to be seen as one of the companies doing groundbreaking works in technology. However, there appears to exist certain issues relating to leadership which this assignment tends to focus upon. Thereby will be appropriate recommendations for resolving the issues relating to the organizational behaviour and the leadership issue existing in Apple Inc.
Company’s Background
Apple Inc turned out a 44-year-old company in the year 2020, thereby becoming the first company in getting the tag relating to the first Trillion Dollar Company. Now it is important to conceive that this company took off its operations at a small-scale as manufacturers pertaining to computers going back in the year 1970 and 1980. However, during the late 2000s, Apple Inc. made its step into the smartphone industry by revolutionizing it in consideration of its products. It is the innovation as well as the perfection pertaining to the quality that gave the company a heads up to gain a huge base comprising of loyal customers. It was all because of Steve Jobs, who focused more on the performance, pertaining to the operational functions, for increasing the profit earning and ensure its success for the longer run.
However, despite the remarkable success, the management of Apple’s Inc. consequently shifted its priorities in the direction towards business ousting out of Steve-Jobs-Dominated-innovation pertaining to the ventures. Thereafter, the revolutionary, Tim Cook who earned his position at CEO of Apple. Now, Cook had a different kind of approach towards leading the company in compared to that of Steve Jobs. Steve Jobs not only focused on business profits but also focused on making consequent innovation in order to stay in the limelight. However, Tim Cook stepped right the role relating to a situational leader. As opined by Perry (2016) this gave him the position to make assessment concerning the need relating to capturing the market ofincreased smartphone. This turned out to gain the attention pertaining to the company towards the diversity of the products instead of just making leapfrog innovations. This was only possible through reforming the organizational behaviour that is able to contribute to the creativity of designing newer and better products. It is his usage of democratic style of leadership, which paced the way newer lines of products as well as new services. This furthermore opened new sources pertaining toearning for the company and thereby promoting the process of innovation.
Organizational behaviour
Organizational behaviour that thrives at Apple Inc. is based on the process pertaining to exist as ideal relating to self-motivation. This has helped the workers to work even harder when they are not in any kind of supervision. Since Tim Cook has been effective in embracing the diversity, pertaining towards the behavioural attributes of the company. This has therefore enabled the company for growing and reacting more to the definitive changes as compared to its rival companies. Apple Inc. is regarded as one of the first companies who had been successful in offering equal rights as well as benefits to the employees. As opined by Cell (2018) teamwork is believed to exist as one of the most important that is found to exist in the company. It is under the guidance of Tim Cook who aims in creating a multicultural and interdisciplinary approach in between the employees. So in a harmonised environment the employees tend to work towards the organizational goal in an effectively efficient manner. As opined by Jing (2018) the behavioural aspect can be traced from the fact how the Huffington Post has been instrumental in placing them in 8th rank among the top 10 companies to work for. It is the job satisfaction that the employees derive from Apple Inc. is completely creative. Now, when the workplace becomes, a fun place employees start spending more and more time there. For Example- One can look into the definitive aspects of the workplace where it has billiard and play stations, after working for strenuous hours’ employees can get a stressbuster by spending their time playing...