there is no limitation of words on this assignment

Advertisement Brief        1
Name of the student:
Name of the institution:
Roll No:
Date of submission:
Contents
Introduction    3
Background    3
Original brief requirements    3
Introduction to the organization    4
Why Bang the Drum Creative    4
Objectives    5
Target audience    7
Promise    8
Message    9
Resources    9
Research Resources    9
Creative resources    10
Production resources    10
Budget    10
Schedule    11
Conclusion    12
References    14
Introduction
The advertisement campaign that the organization is creating for the client will include strategies of the advertisement techniques that are to be included, the target audience that is being looked at, the approximate budget that has to be included. It will include background information about the organization and why the organization is the best organization regarding adapting to the client’s unique needs as well. It will also look at the objectives that the advertisement brief will contain, which will be based on the unique requirements that the client has and on the target audience and the budget that is being set as well. This would be just a brief overview that will be presented for the approval of the client and thus, will later be adapted to the feedback that the client has provided. This will make sure that the client has understood the basic design and message, along with the objectives of the advertisement.
The organization is a Hardware firm called Australian Hardware that is about to launch a new line of services called Tradies To You. The service is one of a kind and has not been launched anywhere else. No service in Australia is similar to Tradies To You.
Background
Original brief requirements
The original brief requirements were to have a campaign that is creative and innovative in its approach to the subject matter and the product that was being advertised. The original brief simply required the organization to market the new product of the client extremely well the media channels that were specified. The creative brief included that the advertisement should be gender-neutral so that the organization can use the advertisement to appeal to both men and women. It would also need to be unoffensive to any race or gender in Australia as well. Most of the brief was centred around these things, and the organization was free to make the advertisement in any way that they wanted and thus, had no issues with the brief that were being put in front of them as well.
Introduction to the organization
Bang the Drum Creative is one of the biggest advertising agencies in the world regarding reach and number of clients as well as some offices. With many offices in Australia, Kuala Lumpur and Singapore, Bang the Drum Creative is one of the most well-established advertisement firms in the world and most especially in Australia. With a team of over 300 people, the organization is safe in saying that the team of voice-over artists, graphic designers, web designers and video editors, can complete the advertisement requirements of almost every major client in the best possible way. This comes from the experience that the organization has with the clients and with the feedback that they have received from various clients over the years.
Why Bang the Drum Creative
Bang the Drum Creative is one of the best organizations in the world. Since the organization has an international presence as well, it is best suited for advertisement jobs and services for brands that require the advertisements to run in different countries. The organization is extremely capable of handling the current brief, which to advertise the new service from Australian Hardware, which is a revolutionary new service and one of the best services that have been brought to the industry regarding uniqueness and profitability. The expert team of designers that Bang the Drum Creative have included some of the best designs and are willing to rework their designs multiple times till the perfect campaign is achieved. This is why it is one of the best organizations that are suited for the campaign of the current new service from Australian Hardware.
Objectives
The main objectives of the campaign are to recapture the customers that have been going to the competition of the organization. The second objective would be to make sure that the current customers are consolidated. This will ensure that the loyalty that customers have towards the brand increases. The third objective would be to encourage the new generation to use the products and services that the Australian Hardware is offering. This is especially important as it is the new generation that will be the consumers of the organization in the future and thus, increase the profits of the company. The fourth, and final, objective would be to reach out to the DIY renovators and those whose DIY projects have gone bad. This is extremely important since the new service is aimed at them and thus, needs to keep them in mind when crafting an advertisement campaign.
The part of the brief that was confusing was the part about the consolidation of the current customers. The current customers are those that have extreme brand loyalty (Ramaswamy et al., 2017). The reason for their consolidation and the perspective techniques that the client requires for the consolidation have to be specified. Also, when the client referred to the encouragement of the new generation, which generation they were referring to should be clarified. The advertisement style depends on the age-group of the audience, and thus, the age of the audience should be mentioned very clearly. This helps in making sure that there is nothing problematic in the campaign (Malsh & Ling, 2014).
For the first objective, the main quantifiable objective would be to ensure that the advertising clearly defines why Australian Hardware is the best company. This would ensure that the competition is removed from the picture. The second objective would involve figuring out why the customers are not consolidated and thus, looking at ways to...