To engage with the rapidly developing online communication environment; To gain a rudimentary understanding of the management consulting industry; To make aset offormalrecommendationsin a professional...

• To engage with the rapidly developing online communication environment;


• To gain a rudimentary understanding of the management consulting industry;


• To make aset offormalrecommendationsin a professional setting;


• To understand visual presentation of data.
  
  
  

Task

Imagine your client (the management team at Starbucks) has asked you to deliver your recommendations regarding the Howard Schultz crisis not just in a report but also in a screencast to the top management team.

Assignment Deliverables

A. Screencast

You have 3-to-3.5 minutes to deliver a well-rehearsed screencast to the board of directors (or senior management team) of Starbucks. You may use either Screencast O’matic or Zoom to screen-share a powerpoint file. Your presentation will explain:

• The precise problem faced by Starbucks (which you have hopefully established in thecase study);


• Threeparallel, plausiblerecommendations to solve Starbucks’ problem;


• A conclusion that calls reader to action.

You may extensively use the material from your report and from thecase study.

B. Powerpoint Slide Deck

Slide deck will be composed in Microsoft Powerpoint and perfectly formatted—please see detailed video instructions. The slide deck should contain enough information that the audience gets all the important points without the commentary from the presenter. However, slide deck should use visual material and use text sparingly. Please see example documents in Module 7 folder, for examples of how to powerfully integrate visual content into the PowerPoint format. Use one or moremessage headlinesin your slides to show me you know what they are.

C. Transcript

Once you have made your presentation, transcribe your commentary and paste in your PowerPoint file on the last page. Use 12-point font. Carefully format into paragraphs.