View the following video featuring Ross Campbell's presentation on crisis management: video link...

CAMPBELL’S MESSAGE
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CAMPBELL’S MESSAGE
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According to the Campbell Message, two strategies, i.e. communication and human resources play valuable items during the crises.
During a crisis, the human resource department plays a crucial role in maintaining and managing the internal and external stakeholders of the company. The human resources department must be in direct contact with the employees. The human resources preserve some group of employees that provide essential information regarding the concerned matter and also permit the staff to ensure their status along with...