You have been asked to prepare an analysis of Macy’s competitive position in the retail marketplace and the effectiveness of its Polaris strategy. Your report should contain 3 pages of recommendations...

You have been asked to prepare an analysis of Macy’s competitive position in the retail marketplace and the effectiveness of its Polaris strategy. Your report should contain 3 pages of recommendations for improving the company’s strategy execution efforts, overall competitiveness and financial performance. Your executive summary may be accompanied by supporting exhibits such as a competitive strength assessment, an evaluation of its strategy execution efforts, and a financial analysis.