Research Questions 1. What is the demographic profile of attendees? 2. What is the relative importance of each motive tested? 3. Are there any differences between motives of tourists and non-tourists?...

Research Questions

1.    What is the demographic profile of attendees?
2.    What is the relative importance of each motive tested?
3.    Are there any differences between motives of tourists and non-tourists?
4.    Is attendees’ event satisfaction correlated with intentions to attend the event next year for overall sample, tourists, and non-tourists?