The paper will consist of four major sections: A. Marketing B. Management C. Finance D. Accounting The student will need to use the above mentioned sections in their 20 page APA paper and will need to...

Running Head: QUESTION ANSWER        1
QUESTION ANSWER         4
QUESTION ANSWER
Table of Contents
A. Marketing    3
Q1.    3
Q2.    4
Q3.    5
Q4.    5
Q5.    6
B. Management    7
Q1.    7
Q2.    8
Q3.    8
Q4.    9
Q5.    9
Q6.    10
Q7.    10
C. Finance    10
Q1.    10
Q2.    11
Q3.    11
Q4.    12
Q5.    12
Q6.    13
D. Accounting    13
Q1.    13
Q2.    14
Q3.    14
Q4.    14
Q5.    15
Q6.    15
Q7.    16
References    17
A. Marketing
Q1.
    Marketing metrics are the measures, which are utilized by organisations to measure marketing performance. To track and control the performance of an organisation in the market it is important that marketing team should consider several marketing metrics (Farris, Bendle, Pfeifer & Reibstein, 2017). Some of the important metrics, which can assist to measure the performance of the organisation in the market, are:
1. Digital marketing metrics: This includes identifying and determining the number of unique visitors on the official website of the organisation. This also includes counting the number of visitors who visit the pages of the organisation on different social media websites.
2. Brand awareness metrics: This is used to determine the popularity of the brand among customers. This helps to determine the customer base, helps to improve brand image in the market through customer satisfaction, and thus helps the organisation to gain competitive advantage in the market. This shall help to determine the satisfaction levels of the customers and methods to improve customer satisfaction.
3. Return on investment: This refers to calculating and measuring the revenue, which the orgnisation has earned by investing on marketing campaigns to increase brand awareness among the consumers so that the organisation can cover a larger share of market through a large and loyal customer base.
    Marketing controls are equally necessary to enhance the performance of an organisation within the market. Major control measures, which shall be considered by an organisation, are:
1. Efficient analysis of the market and existing competition to identify the offerings of the competitors in terms of products and services.
2. Gathering feedback from the customers and then analysing it to determine the scope and opportunities for growth and development of the organisation.
Q2.
    Some factors influence consumers to buy products. Geographical factor has a strong influence on consumers. Consumers purchase in accordance to their country's climate and religion. Economical factor is one of those factors that influence consumers in purchasing. Groups are very influential on consumers on their purchasing. The primary group is consisted of peers, family, and relatives and the secondary group consists of relatives. Consumer’s product purchasing is widely dependant on the preference of their families. Consumers always buy products according to their social environment (Rani, 2014). Some segment of people affords premium-pricing products because of their high income and occupation. On the other hand, some segment of consumers prefers products in the slight lower price because premium-pricing products are not affordable for them. Consumer's purchasing also depends on their personal preferences. Consumers like, dislikes, moral values, priorities play a huge role in their purchasing. In some industries like food, fashion, personal care consumers are influenced by their personal preferences. Marketing campaigns also influences consumers. Consumers show interest in purchasing products if the marketing campaigns are appealing. If organisations give brief description and key features of their products on their marketing campaigns then the consumers get well informed about those products and will more to buy.
Q3.
    Marketing segmentation is an action to divide customers into small groups based on their needs and attributes. Organisations get very benefitted by marketing segmentation as they just have to pay attention to the small groups instead of any individual customer (Magalhães and Pereira, 2019). There are segmentations such as geographic, demographic, psychographic, and behavioral. Markets are divided in accordance to climate and geographical region in geographic segmentation. Organisations know the customer’s choice by analyzing population density and climate of their country. In demographic segmentation, customers are divided in the groups according to their age, size, gender, occupation, income, socio-economic status, religion and many more. Psychographic segmentation is also called the psychometric segmentation. In this segmentation the activities, interests and opinions of customers are analyzed and then divided into groups. Psychographic segmentation helps the organisation to know customer’s brand choice and offering them their favorable products. In behavioral segmentation, customer’s behavior is analyzed and then divided in groups. The groups are made in accordance to the customer’s purchase history. Organisations know the customer’s choice by browsing their purchase history and offer them similar products to buy. Status of the user like whether the customer is regular or irregular will be known to organisations helping them to provide satisfactory products to customers.
Q4.
    Competitive intelligence is an action where the managers and executives of business organisation collect information about products, customer base, competitors and circumstances to strategize their policies for organisation. The main aim of Competitive Intelligence is to prevent organisations from their rivals. Competitive intelligence helps to know the rivals of organisation. Organisations get to know about policies, strategies, new technologies used by their rivals to strong their foundation and keep better position in the market (Murphy, 2016). By knowing rival’s strategy organisations can work on their disputes and make their products and services better and look over the movement of stakeholders and shareholders whether they are associated with the organisation or want to switch over. Executives analyze their customer’s choice so that they can know which product and service the customers like and which they don’t like. Organisations will make their products more appealing so that customers will retain. Tactical intelligence and strategic intelligence are the two types of competitive intelligence. Organisations pay heed attention to increase their revenues by using tactical intelligence. In strategic intelligence organisations figure out the opportunities and threats they can face. Organisations collect the data of their rival’s policies, strategies, stakeholders, distributors by reading their interviews, customer’s feedback and government records.
Q5.
    Product, price, place, promotion, people are the marketing components of 5Ps marketing that are used to determine business position strategically. In a business product, marketing is very important to attract the customers. The requirements of customers, advantages and main traits of products should have to keep in mind launching products. Price marketing attracts the customers by offering pricing strategies. Some segment of customers will to buy products in high rate. They do not compromise product’s quality with price. This premium pricing strategy is profitable for the business. Premium pricing increases capital of business. On the other hand, some customers like to purchase products in lower rate or with discounts. In this case, products are sold in discounts but with a huge number increasing revenues. In place marketing, Companies decide where the products will be sold whether in online, departmental stores or super markets. Promotion marketing is very essential to retain customers. Companies promote their product mainly through newspapers, magazines and social media. Customers get to know about the beneficial and eye catching features by the ads given on the media and will to buy it. People marketing strategy...